With competition intensifying across digital commerce channels, securing market share and growing customer value have become both strategic priorities and moving targets for brands. The key to long-term success is delivering shopping experiences that are personalized and designed for conversion.

But for many organizations, outdated back-end systems — and the fear of a full replatform — have made this difficult to achieve. Now, with Adobe Commerce Optimizer, brands can deliver modern, responsive digital experiences by enhancing their existing commerce platforms with a high-performing storefront.

What is Adobe Commerce Optimizer?

Commerce Optimizer is a new headless storefront solution designed to upgrade the front end of your ecommerce site while allowing your existing back-end system to remain unchanged. With access to the Commerce Storefront, generative AI content creation, A/B experimentation, and a new catalog data model, this unique solution paves the ways for brands to create shopping experiences that drive results while retaining their trusted workflows and systems.

Instant access to a high-performance storefront.

Operating from a legacy commerce solution can hinder a business’s ability to deliver experiences that convert and drive sustained growth. It’s often complex and expensive to create, manage, and release new and improved storefront experiences, and site performance limitations can cause the most compelling content to deliver lackluster results.

But after integrating Commerce Optimizer into an existing back-end solution, brands will have access to Adobe Commerce Storefront — an agile, lightweight commerce front end powered by Edge Delivery that yields lightning-fast performance and top-tier Google Lighthouse scores. Customers using Commerce Storefront, like HanesBrands, have seen their page load speeds get four times faster and Lighthouse scores reach 100. These performance gains have improved their search engine visibility and ranking for unbranded keywords, leading to increases in organic traffic.

Increase conversion rates with self-service authoring and testing.

Commerce teams are under pressure to deliver highly relevant experiences to each visitor. But scaling personalized content creation fast enough to truly move the needle on engagement, conversion, and ultimately loyalty is a challenge.

Commerce Optimizer empowers merchandisers to bring new content to market faster through AI-powered authoring, merchandising, and experimentation tools. Teams can continually create and test new content, use generative AI to produce product image variations for more relevant product pages, and personalize search and recommendations — all without the help of IT — to speed product discovery and drive sales.

Adobe Commerce Optimizer also comes with testing tools and automated reporting, making it faster and easier to run high-volume A/B tests and generate insights that help optimize on-page elements or entire pages. Analytics dashboards further help to identify potential journey bottlenecks, while before-and-after metrics document the impact of each new strategy.

Flexible merchandising that maximizes revenue.

Powered by a new set of composable merchandiser services, Commerce Optimizer is built to maximize product performance at enterprise scale. It can ingest and enhance product data from multiple sources — including existing commerce platforms, third-party PIMs, and even flat file stores — with the speed and flexibility needed to support massive catalogs. The new catalog data model enables businesses to manage up to 250 million SKUs in a single instance, personalize pricing with support for up to 30,000 unique price points per SKU, and ingest large volumes of product and pricing data at enterprise-grade speeds. Commerce Optimizer also gives merchandisers instant access to Adobe Express and Adobe Firefly for image management and generative AI, enabling them to create dynamic catalog variations that display targeted product sets across any number of storefronts.

Using flexible, user-defined rules, brands can easily launch new storefronts, run localized promotions, support new business models, and enter new markets — fast. This agility empowers businesses to maximize revenue opportunities in every market, with the right products, prices, and experiences.

Unlock the potential of digital commerce.

Commerce Optimizer transforms how businesses connect with their customers, enabling dynamic and personalized shopping experiences that supercharge conversion rates and sales — without the need to undergo a massive shift in back-end commerce technology.

By combining high-performance storefronts with intelligent merchandising, streamlined authoring, and a flexible catalog foundation, Commerce Optimizer helps brands rapidly transform their commerce experiences and unlock lasting growth.

Learn how Adobe Commerce Optimizer can build dynamic digital storefronts and lasting loyalty.

Shaun is a seasoned Marketer and Business transformation lead with over 20 years’ experience in positioning and leading Enterprise transformations across a variety of industries. Having worked with Adobe Partners for several years, he’s now leading Marketing for Adobe Commerce across EMEA, showing how the power of Commerce solutions, integrated into the Adobe Experience Cloud, can deliver world class commerce customer experiences for you.

https://business.adobe.com/fragments/resources/cards/thank-you-collections/commerce