Established in 1999 in Bedford, New Hampshire, Segway emerged as a pioneer in self-balancing personal transporters. The company has been at the forefront of the self-balance vehicle and electric scooter categories, setting innovation benchmarks in shared e-scooters, powersports vehicles, and e-bikes. As part of its strategy to enhance the shopping experience, Segway integrated Affirm’s flexible payment options through the Adobe Commerce Marketplace. With Affirm’s Adobe Commerce extension, Segway quickly added Affirm to their site in just a few simple steps. This integration immediately broadened Segway’s customer reach, leading to higher sales and increased average order values (AOV).

We connected with Jasmine Li, Segway’s digital marketing supervisor, to learn more about the value Affirm is bringing to Segway riders.

Who is Segway’s target audience?

Segway’s target audience is made up of urban commuters seeking an efficient way to navigate traffic-congested cities, outdoor enthusiasts interested in recreational rides or off-road adventures, and eco-conscious consumers who want a cleaner, electric form of transportation. We also appeal to tech-savvy generations who are enthusiastic about exploring new mobility solutions.

Why did Segway first add Affirm, and why do you think it’s important to offer a pay-over-time solution like Affirm to your customers? Was there a challenge you were trying to solve?

We partnered with Affirm to make our high-performance electric scooters and e-bikes more accessible to a wider range of customers. The upfront cost was often a barrier, so offering flexible, transparent pay-over-time options from Affirm allows our customers to break that cost into more manageable monthly payments. With Affirm, customers know exactly what they’ll owe each month — no late fees, hidden charges, or surprises — which helps them budget more effectively. This partnership not only expands access to Segway’s micromobility solutions and makes it easier for existing customers to upgrade, but also significantly broadens our market reach by tapping into Affirm’s network of over 21 million active consumers.

How does Segway offer Affirm payment options to shoppers?

Segway operates its ecommerce business through Adobe Commerce, which provides access to Adobe’s App Assurance certified partners to enhance their online store’s functionality. As a participating partner in this program, Affirm made it easy and secure for Segway to adopt its payment options. The seamless integration enables Segway to showcase Affirm’s promotional messaging and estimated monthly payments on our product description and checkout pages, making the shopping experience smooth and straightforward.

Segway offers Affirm installment plans ranging from 3 to 24 months for eligible customers. Why do you think offering a variety of payment options resonates with your customers?

By offering a range of transparent, personalized payment options, including the incredibly attractive interest-free financing for up to 12 months, we make it easier for customers to invest in our premium, eco-friendly scooters and e-bikes. With Affirm, they can choose a payment plan that fits their budget — whether that means paying over three months or spreading it out over 24. Affirm empowers our customers with the confidence and control to finance their purchase on their own terms, knowing they’ll never be hit with late fees or compounding interest.

What impact has Affirm had on Segway’s business?

We’ve seen significant growth in Affirm usage, with more and more customers choosing this payment option and spending more when they do. Our AOV is nearly 70% higher for Affirm transactions compared to non-Affirm purchases, as customers were more likely to add accessories or choose higher-end models when they could pay in installments. This is further reinforced by a 34% year-over-year increase in Affirm transactions, demonstrating strong adoption among Segway’s customers.

Rates from 0–36% APR. For example, a $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.

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