How To List a Product on Amazon With Amazon Sales Channel In Adobe Commerce

Imagine you have been working diligently to prepare for the holiday peak sales season by updating your Adobe Commerce catalog to add exciting new products and hard-to-ignore promos. This can take a lot of preparation and effort.

If you also have an Amazon store, you’ll need to sync all these catalog changes to your Amazon account. You’re already spending time working on your online store catalog, so it would be useful to not have to duplicate the effort to update or list your products on Amazon. Automation would make life a lot easier.

Enter Amazon Sales Channel (ASC) in Adobe Commerce, powered by Magento. This extension was launched in 2019 and is now available for the US, Canada, Mexico, and UK marketplaces.

With ASC, you can forget about the tedious and human-error-prone process of listing your products on Amazon, and let the extension do the hard work for you. One of the byproducts of this automation is that it will free up your time to focus on your business strategy and growth.

Among many of our Amazon Sales Channel extension’s features, you have the ability to simplify the process required to list products, update their information, and/or remove them from your Amazon catalog.

In this post, we’ll show you how to list a product on Amazon Sales Channel with Adobe Commerce.

In this guide to how to list your product on Amazon, you’ll learn.

Advantages of Listing Products on Amazon

Amazon is the world’s largest online marketplace, used by thousands of consumers daily. Listing your products on Amazon is highly recommended for several reasons:

Global reach

Amazon is known around the world, so it gives businesses the chance to expand offerings into new markets. You’ll get the chance to go beyond your location and spread your wings to other parts of the world.


Providing you’ve followed Amazon’s rules and your products are listed following their guidelines, it’s very likely your sales and revenue are going to increase. Amazon has a large volume of consumers, so the wide exposure could potentially reap huge benefits.


Amazon’s product catalog system makes your inventory visible in the most appropriate location possible for Amazon users searching for your product. And you’ll also benefit from Amazon’s investment in Google Search.


Consumers tend to use online marketplaces like Amazon to look for a specific product rather than a specific brand. The likelihood of your business being discovered by new, unique customers is huge.

Listing Management

Automate product listings and sync your catalog to the Amazon Marketplace using listing rules. Add specific overrides for fine-grained control of your offering on a per-product level. Monitor and control all your Amazon product listings directly from the Adobe Commerce admin.

Seamless Integration

Your product catalog, inventory, and order information are continuously synchronized with Amazon from the ease and familiarity of your Adobe Commerce admin.

Multiple Amazon Accounts

You can easily manage multiple brands and marketplace regions on Amazon from one centralized Adobe Commerce admin when you integrate this extension to your Adobe Commerce, powered by Magento store.

Upon installing the extension from Adobe Commerce Marketplace, you will be guided through our onboarding process. One of the first and most important activities is to match your Adobe Commerce catalog’s attributes with those of Amazon. This will ensure your information is always syncing correctly and data integrity is accurate (you can read more about managing attributes in our Amazon Sales Channel User Guide).

After completing this step, you will then have to work on your listing rules and settings. Here is where you define what you want to sync between both storefronts.

It is important to define the strategy you will want to pursue. Do you want all your items to be synced and therefore listed on Amazon? Do you only want to sell a specific subset of products in Amazon based on whatever considerations you deem best? If so, which ones?

Ask yourself these questions and then reflect them in the listing rules you create during the onboarding process. You can edit these settings at any time.

listing products on amazon – Listing Rule

Example of the Listing Rules screen

Once all the rules have been entered and the extension has processed them (which happens rather quickly), you will be presented with a listing preview. In it, you will have the opportunity to further refine and ensure things will be synced the way you want them. The great thing about this is you only have to do it once.

In the future, when you add new products to your Adobe Commerce catalog, the listing rules you created will kick in, sort the new products out, and sync them to your Amazon store automatically.

Selling on Amazon – Listing Preview

Example of the Listing Preview screen

You can also leverage Amazon to pull information from products listed on the Amazon marketplace to populate your product catalog in Adobe Commerce.

For example, if you’re about to list a new product on your Adobe Commerce store that you have never sold before, the same product may already be for sale on Amazon (either by you or someone else). Then you can match the ASIN (Amazon Standard Identification Number) and have ASC pull the relevant information from Amazon’s database.

You will have the product description, weight, dimensions, even pictures, and other attributes populated in your Adobe Commerce store. Then you’ll be all set to begin selling your brand-new product.

Advantages of ASC

While there are other third-party solutions for companies looking to quickly integrate with Amazon Marketplace, ASC offers several key advantages:

Requirements and Specifications

To ensure you can fully leverage the benefits and features our extension provides, let’s make sure you meet the requirements and specifications needed.

Adobe Commerce requirements for successful integration:

1. Be on Adobe Commerce 2.2.4, Adobe Commerce Open Source 2.2.4, or a later version. Or, Adobe Commerce 2.3.0, Adobe Commerce Open Source 2.3.0, or later. If you are still on an older version of Adobe Commerce, this is yet another reason to consider upgrading ASAP.

2. Configure your Adobe Commerce cron settings adequately. It is recommended to set your Adobe Commerce cron to run once every five minutes.

To summarize, below is a high-level comparison of both processes. As you can see, we go from 7 steps to only 3. ASC’s process is only done once, whereas the Amazon process is done every single time you need to make changes or add new products to your catalog.

In addition, it may need to be done several times at once, one for each product category you are updating. (Each product category may require a specific category template.)

Graphical user interface, application Description automatically generated

*Process may vary depending on unique circumstances

ASC saves merchants time and optimizes the efficiency of running an Amazon store alongside their branded store on Adobe Commerce.

This is the first of a series of posts that will address several of the key benefits of Amazon Sales Channel. Stay tuned for upcoming articles about Automatic Pricing and Order Syncing.

For more information, we highly recommend you check:

Frequently asked questions about listing products on Amazon

Is it free to list your product on Amazon?

The amount you pay to list products on Amazon depends on what selling plan you choose. The Individual plan is free upfront but costs you ¢99 every time you sell an item, plus additional selling fees.

The Professional plan is $39.99 a month, no matter how many items you sell, plus additional selling fees. This plan is ideal if you want to advertise and use advanced selling tools.

How many sellers does Amazon Marketplace have?

Amazon Marketplace has around 9.7 million sellers worldwide. Approximately 1.9 million are actively selling. Every year, more than one million new sellers sign up to sell on Amazon. The majority of new sellers sign up to

How many different types of sales channels are there?

There are four common types of sales channels:

  1. Wholesale – businesses products in bulk to retailers and outlets for onward sale
  2. Retail – selling products directly to end customers
  3. Direct to consumer (DTC) – a manufacturer or brand sells directly to consumers and end users, rather than through retailers
  4. Business-to-business (B2B) – businesses sell to other businesses, who are the end-users.