The demand for impactful, personalized, and on-brand content is higher than ever. Yet, the process of creating, activating, and optimizing content at scale often presents significant challenges for marketers and creatives alike. Enter Adobe GenStudio for Performance Marketing — an innovative new application that harnesses the power of generative AI to address these challenges head-on, delivering transformative solutions for modern marketing teams.
GenStudio for Performance Marketing is a generative AI-first workflow application that automates critical workflows, empowering teams to enhance speed, agility, and precision across the content lifecycle. By automating complex processes, marketers and creatives can meet the growing demands of omnichannel digital marketing while safeguarding brand integrity and ensuring creative excellence.
End-to-end workflow from creation to activation to insights.
Adobe is unlocking the full potential of AI to support seamless end-to-end workflows, so marketers can create, activate, measure, and optimize content across channels.
With GenStudio for Performance Marketing, you can:
- Create compelling, on-brand customer experiences using AI-powered workflows.
- Seamlessly activate content to ad platforms and accelerate speed to market.
- Centralize performance metrics for ongoing content optimization to drive ROI.
Uniting these workflows in a single application lets marketers streamline collaboration, increase productivity, and work more efficiently.
Now let’s look at some of the innovations that make GenStudio for Performance Marketing revolutionary for enterprise-grade campaign content creation and optimization.
Expanded AI-powered creation for omnichannel campaigns.
Adobe is expanding AI-powered content creation workflows in GenStudio for Performance Marketing. These workflows offer support for more channels and formats to enable omnichannel marketing, including content to support B2B use cases via LinkedIn ads coming soon.
With a deep integration of Adobe Firefly generative AI models and custom models, users can seamlessly generate high-quality, on-brand images within their workflows, while fine-tuned models for text make sure content is not only personalized but also aligned with the nuances of brand style and tone.
GenStudio for Performance Marketing also provides insights to empower teams to refine their content strategies with greater precision. Additionally, support for custom metrics — coming soon — will provide marketers with deeper, more actionable analytics to measure impact on specific business metrics.
In-application, channel-specific, and accessibility-friendly workflows continue to evolve to help brands support accessibility in content.
Also coming soon are video capabilities — specifically Image-to-Video capabilities that enable creation of 5- to 7-second video from a static image using a prompt, as well as Video Reframe which allows for the resizing of videos to fit into the popular template sizes for ads on social media.
Insights for videos in GenStudio for Performance Marketing are already generally available. These provide the ability to see in real time which video ads and media assets are the highest performing and to understand the video characteristics that are resonating most with customers. More capabilities to create video and edit video ads will follow on the roadmap.
Seamless content activation to ad platforms.
GenStudio for Performance Marketing is forging partnerships with leading digital ad platforms, including Meta and Google, to support seamless downstream ad activation. Marketers can:
- Generate content that is tailored to specific requirements of the ad platform.
- Effortlessly set up campaigns across platforms.
- Track and monitor campaigns across platforms in real time.
Integrations and extensibility.
GenStudio for Performance Marketing will be tightly integrated with Adobe applications and third-party applications to support connected workflows across your tech stack.
- Adobe Workfront: Native integration with Workfront Proof simplifies review and approval processes for smoother collaboration and faster feedback loops.
- Adobe Journey Optimizer: The Adobe Journey Optimizer integration allows marketers to activate and track email campaigns effortlessly.
- Adobe Marketo Engage: When released, the Marketo Engage integration will allow marketers to seamlessly access email experiences and activate email campaigns effortlessly.
- Adobe Advertising DSP: Native integration with Adobe's DSP allows markers to ingest approved assets and seamlessly activate in their paid media campaigns in order to boost engagement and, ultimately, their advertising ROI.
- Adobe Developer App Builder extensibility: Additionally, the expanded extensibility of App Builder supports integrations with third-party applications to offer unparalleled flexibility and enable teams to work within their existing toolsets.
Enterprise-grade compliance.
In a business environment where legal, regulatory, and brand considerations are critical, GenStudio for Performance Marketing supports workflows to help adhere to enterprise guardrails for content. Adobe is collaborating with partners who are developing specialized, purpose-built compliance add-ons and integrations to address organizations’ critical needs and help them adhere to content guidelines, offering flexibility and security for enterprise users.
Adobe is working with solution and technology partners to build compliance add-ons for GenStudio for Performance Marketing, enabling companies to remove friction in their regulatory and compliance workflows. Having these within the marketer’s workflow will enable them to do things such as:
- Embed rules and guidelines directly into the content creation process.
- Provide AI-driven compliance review and suggestions to potentially reduce manual errors.
Organizations can also integrate their compliance systems to access all content experiences within GenStudio for Performance Marketing, so they can:
- See guidelines and address any potential claims violations.
- Manually edit generated content, with automated highlighting of potential violations.
- Add disclaimers and compliance references to further content transparency
Learn more about Adobe GenStudio for Performance Marketing.
Organizations across industries are using GenStudio for Performance Marketing to transform their content strategies. From improved efficiency and scalability to enhanced campaign performance, customers are realizing tangible benefits that underscore the application’s value.
As we look ahead to Adobe Summit, we’re excited to showcase how GenStudio for Performance Marketing continues to redefine what’s possible in the world of content creation, activation, and optimization. Stay tuned for more updates and success stories from the organizations leading the way with GenStudio for Performance Marketing. The future of performance marketing has arrived, and it’s powered by Adobe.
Learn more about Adobe GenStudio for Performance Marketing.
Try the new playground experience in Adobe GenStudio for Performance Marketing.
Purnima Rachoor Roy leads product marketing and strategy for Adobe GenStudio for Performance Marketing, focusing on customer engagement. Prior to Adobe, Roy led marketing for Deloitte Consulting’s multi-billion-dollar portfolio of cloud service offerings, building brand awareness and demand generation. She also spent several years in management consulting helping clients build best-in-class marketing organizations. Roy is passionate about products and technology that have the power to elevate and improve all aspects of the customer experience. She holds an MBA in marketing from Columbia Business School.
