New Adobe Express for ads helps businesses stand out.

06-11-2025

Adobe Express for ads is a new solution that makes it easier for businesses to create high-performing ads for top social channels in Adobe Express.

The solution supports creative workflows for some of the world's largest ad platforms, including Google, LinkedIn, Meta, and TikTok, and Amazon. With “social safe zones” in Adobe Express, designing stunning, creative content that matches ad platform guidelines can be stress-free. And Metricool and Bitly add-ons for Adobe Express help you track how your content is performing.

Great ads made easy — with Adobe Express.

The process of landing a great ad can be long and arduous. You’ve got to get a lot right — from amazing creative that makes your message stand out to navigating the different rules, sizes, and criteria of each platform and deciphering the signals that tell you why ads are effective — or not. Adobe Express for ads connects the dots in one convenient app, making it simple to get the right messages to your audiences quickly and effectively.

Adobe Express includes built-in social safe zones that help keep important visuals and messages within the visible area for supported social formats. Safe zones are available for formats including Reels, Stories, and LinkedIn video ads, with support continuing to expand across additional formats.

Easily design high-quality creative.

According to Nielsen, 50% of advertising ROI is driven by the quality of the creative. Adobe Express brings the best of Adobe’s industry-leading creative tools, like Adobe Photoshop and Adobe Illustrator, and a massive library of assets and templates curated by real design pros, into an app that makes it easy for everyone to produce eye-catching creative. Here’s what you can do:

Create great ads that stand out. Start with thousands of free, professionally designed templates built to perform across top ad platforms so your ads are polished and on-brand.

Design with ease. Focused workflows and drag-and-drop tools make it simple to customize text, images, and layouts. AI-powered features can help you quickly generate content ideas, remove backgrounds, generate images or video, and more — even if you’re not a pro.
Make once, repurpose everywhere. Instantly resize and reformat ads to fit the platforms where your customers connect, browse, and shop.
Create with confidence, launch with peace of mind. Adobe Firefly-powered tools are commercially safe for your business. Fonts, images, and assets in Adobe Express are also cleared for business use. With Custom Brand Kits, you can easily lock brand elements for a consistent look and feel every time.
Leverage AI-powered video capabilities. With Adobe Express, every business can create high-impact video ads. Clip Maker uses AI to instantly cut video footage into short clips, and Firefly-powered Generate Video uses text and image prompts to generate custom, commercially safe b-roll and background footage.

Adobe Express can help scale content creation across campaigns when used alongside Adobe GenStudio for Performance Marketing and Firefly Custom Models. Together, these solutions help teams take approved campaign creative and turn it into localized, on-brand variations for different markets, languages, channels, and audience segments.

Instead of rebuilding assets from scratch for every platform or region, teams can start with approved creative and adapt it for different needs. That can include resizing assets for different channels, tailoring copy and imagery for local audiences, and reviewing content against brand standards before it goes live.

The result is a faster, more consistent way to scale content production across global campaigns while reducing manual effort.

Seamlessly publish to top ad platforms.

Adobe Express for ads features a user experience that lets you easily connect to leading advertising platforms and access custom workflows, best practices, and templates specific to each environment. You get better ad performance — for free and from one efficient app.

Integrations include:

Google Performance Max templates. Take the guesswork out of building compelling creative assets from scratch. Simply grab a static template, insert your image, video, or offering and export to your Google Ads account in minutes. This way, you can quickly improve your asset mix on Performance Max, so you can serve on more ad formats and inventory, which will help you increase reach and performance.
Video and image ads on LinkedIn. Publish quickly and with ease to help drive engagement with B2B audiences on the world’s largest professional network. Video templates are optimized for high-impact storytelling and advertising assets can be exported to your LinkedIn ads account for campaign creation and tracking. Get the add-on here.
TikTok Symphony Assistant add-on. Easily create TikTok-ready business content and add pre-cleared music tracks from the Commercial Music Library. Adobe Express also lets you share videos directly to your TikTok Ads Manager account, making it easier to move from creation to campaign activation.
Amazon ads: Adobe Express is also working with Amazon to provide you with professionally designed templates and pre-compliance checks, helping ensure you can successfully publish to Amazon ads every time.

Effortlessly measure content performance.

Add-ons from Metricool and Bitly, make it easier for you to understand how social content is performing and adjust to maximize its impact, all within Adobe Express.

The Metricool add-on for Adobe Express provides intel on top-performing posts, top-performing hashtags, and engagement rates across platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X/Twitter, Google Business, and more, to help inform creative and social strategies. View side-by-side analysis of competitor profiles to spot content trends and performance gaps so you can fine-tune your strategies with data.

With the Bitly add-on for Adobe Express, it’s simple to add QR Codes and short links to assets so you can monitor performance and view real-time analytics that provide intel to inform updates and strategy.

These features and more are waiting to be explored in Adobe Express for Ads, or download the ad platform add-ons here.

To add new social measurement capabilities to your toolkit, visit the Adobe Express add-on marketplace.

For partners and developers interested in building on the Adobe Express platform, visit our developer site.