New Adobe Express for ads helps small businesses stand out.

06-11-2025

Introducing Adobe Express for ads, a new solution that makes it faster and easier for smaller businesses to create high-performing ads for top social channels in Adobe Express.

The solution supports creative workflows for some of the world's largest ad platforms, including Google, LinkedIn, Meta, and TikTok, with Amazon soon to follow. With new “social safe zones” in Adobe Express, designing stunning, creative content that matches ad platform guidelines can be stress-free. And new Metricool and Bitly add-ons for Adobe Express help you track how your content is performing.

Great ads made easy — with Adobe Express.

The process of landing a great ad can be long and arduous. You’ve got to get a lot right — from amazing creative that makes your message stand out to navigating the different rules, sizes, and criteria of each platform and deciphering the signals that tell you why ads are effective — or not.

Adobe Express for ads connects the dots in one convenient app, making it simple to get the right messages to your audiences quickly and effectively.

New social safe zones in Adobe Express provide built-in guides tailored to top platforms, so key visuals and messages are placed for maximum engagement and performance. Starting June 12, safe zones for Stories and Reel ads (Meta) and LinkedIn video ads will be available in Adobe Express — with more formats to come.

Easily design high-quality creative.

According to Nielsen, 50% of advertising ROI is driven by the quality of the creative. Adobe Express brings the best of Adobe’s industry-leading creative tools, like Adobe Photoshop and Adobe Illustrator, and a massive library of assets and templates curated by real design pros, into an app that makes it easy for everyone to produce eye-catching creative. Here’s what you can do:

Create great ads that stand out. Start with thousands of free, professionally designed templates built to perform across top ad platforms so your ads are polished and on-brand.

Design with ease. Focused workflows and drag-and-drop tools make it simple to customize text, images, and layouts. AI-powered features can help you quickly generate content ideas, remove backgrounds, generate images or video, and more — even if you’re not a pro.
Make once, repurpose everywhere. Instantly resize and reformat ads to fit the platforms where your customers connect, browse, and shop.
Create with confidence, launch with peace of mind. Adobe Firefly-powered tools are commercially safe for your business. Fonts, images, and assets in Adobe Express are also cleared for business use. With Custom Brand Kits, you can easily lock brand elements for a consistent look and feel every time.
Leverage recently announced AI-powered video capabilities. With Adobe Express, every small business can create high-impact video ads. Clip Maker uses AI to instantly cut video footage into short clips, and Firefly-powered Generate Video uses text and image prompts to generate custom, commercially safe b-roll and background footage.

Seamlessly publish to top ad platforms.

Adobe Express for ads features a new user experience that lets you easily connect to leading advertising platforms and access custom workflows, best practices, and templates specific to each environment. You get better ad performance — for free and from one efficient app.

New integrations include:

Google Performance Max templates. Take the guesswork out of building compelling creative assets from scratch. Simply grab a static template, insert your image, video, or offering and export to your Google Ads account in minutes. This way, you can quickly improve your asset mix on Performance Max, so you can serve on more ad formats and inventory, which will help you increase reach and performance.
Video and image ads on LinkedIn. Publish quickly and with ease to help drive engagement with B2B audiences on the world’s largest professional network. Video templates are optimized for high-impact storytelling and advertising assets can be exported to your LinkedIn ads account for campaign creation and tracking. Get the add-on here.
TikTok Symphony Assistant add-on. Easily create trending business content and add pre-cleared music tracks from the Commercial Music Library. Starting June 16, you can also export videos directly to your TikTok Ads Manager account.
Amazon ads: Adobe Express is also working with Amazon to provide you with professionally designed templates and pre-compliance checks, helping ensure you can successfully publish to Amazon ads every time.

Effortlessly measure content performance.

New add-ons from Metricool and Bitly, make it easier for you to understand how social content is performing and adjust to maximize its impact, all within Adobe Express.

The Metricool add-on for Adobe Express provides intel on top-performing posts, top-performing hashtags, and engagement rates across platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X/Twitter, Google Business, and more, to help inform creative and social strategies. View side-by-side analysis of competitor profiles to spot content trends and performance gaps so you can fine-tune your strategies with data.

With the new Bitly add-on for Adobe Express, it’s simple to add QR Codes and short links to assets so you can monitor performance and view real-time analytics that provide intel to inform updates and strategy.

These features and more are waiting to be explored in Adobe Express for Ads, or download the ad platform add-ons here.

To add new social measurement capabilities to your toolkit, visit the Adobe Express add-on marketplace.

For partners and developers interested in building on the Adobe Express platform, visit our developer site.

Aubrey Cattell has 20+ years of experience building innovative new businesses at the intersection of design and technology. He has led startup initiatives and incubated Zero to One projects at both Adobe and Autodesk.