Adobe for Business Blog | Digital Marketing Insights & Trends

  • Reimagining customer experience with agentic AI.

    Discover how Adobe CX Enterprise uses AI-powered tools and workflows to power personalized, end-to-end customer experience orchestration.

  • Adobe CX Analytics for smarter personalization.

    Use AI-powered customer experience analytics to unify your data, optimize journeys, and improve marketing performance in real time.

  • Scale content production powered by 3D Digital twin and generative AI.

    Learn how Adobe and NVIDIA use the 3D digital twin and generative AI to produce accurate, on-brand marketing content at scale.

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  • AI-powered product discovery for Adobe Commerce.

    Use AI-powered search that understands shopper intent, drives conversions, and turns dead-end queries into discovery.

  • Best Buy redesigns marketing for AI-driven discovery.

    Best Buy evolves content and workflows to succeed in AI-driven discovery with Adobe.

  • How to evaluate AI before you scale it.

    Learn four ways to assess AI solutions before they become part of your workflows, data systems, and brand outcomes.

  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

  • How brands win with human and agent audiences.

    Human, agent, and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

  • Brand visibility is the new competitive advantage.

    Content has two audiences now: people and AI agents. Here's why brand visibility is the new game, and the infrastructure that wins it.

  • Don’t let sequential product launches cost you.

    See how leading enterprises use tandem launches, digital twins, and AI to reduce delays and unlock revenue growth.

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