For employees, knowing that their contributions matter and that they’re focusing on the highest priorities have never been more important. Yet, the reality for many teams is far from ideal. Work is scattered across multiple tools, spreadsheets, and even informal mental checklists. This lack of cohesion creates a disjointed and ineffective system, leading to missed deadlines, redundant efforts, and frustrated teams.

Workers are the engine of the content supply chain.

The role workers play in supporting the content supply chain cannot be overstated. Effective work management demands streamlined processes. At the heart of any productive organization are its people. Workers are the ‘creative processing engines’ of the content supply chain, and their ability to operate efficiently determines overall success. Overwhelming them with chaos only drains their creativity and drive. Instead, they must be empowered to thrive within a system that prioritizes clarity, alignment, and seamless execution.

Introducing Priorities.

To thrive, organizations need a solution that streamlines processes, aligns priorities, and empowers individuals to focus on what truly matters. That's where Priorities in Adobe Workfront comes in — an intuitive user interface that redefines task management for individual contributors by merging simplicity with intelligence.

The Workfront Priorities experience is powered by AI and centered around a dynamic worklist with an accompanying set of capabilities to get essential project context in one central place. It’s designed to be intuitive and flexible — allowing workers to more easily prioritize their work.

Priorities — a simple yet powerful solution.

Priorities is the answer to address the core challenges of modern task or deliverables management. Designed with input from workers and customers themselves, Priorities is a clean, intuitive, and functional way to manage projects and work, allowing workers to get where they need to be faster. By consolidating multiple capabilities into one cohesive and intuitive experience, Priorities in Workfront offers teams the clarity they need to focus, the tools they need to organize, and the flexibility they need to adapt to the changes thrown at them every day.

Work smarter, not harder.

Workers shouldn’t have to dig endlessly through systems to locate essential information. With Priorities, you can quickly find what you need — whether it’s work items like tasks or issues, project context, briefs, documents, or recent comments. Powered by AI, this self-contained experience enables you to focus on your priorities and arrange work in a way that supports your work style. No hunting or wayfinding needed, because the tool is designed to help you quickly find what you need so you stay in your creative flow while understanding what needs to be done.

Key capabilities driving the transformation.

• Streamlined list view: View all tasks and requests at a glance in a clear and organized way. This feature declutters the work environment, ensuring critical tasks are always front and center.
• Calendar view: Visualize your workload over time so you can plan and manage deadlines effectively with a visual timeline of your workload, keeping your team on track and aligned.
• Drag-and-drop prioritization: Reprioritize tasks effortlessly as circumstances evolve, allowing teams to adapt quickly and stay focused on what’s important. When competing tasks or essential pivots crop up, Priorities gives individuals a simple method to reorganize their tasks in the most efficient way.
• Real-time presence: Maintain team alignment by knowing who’s available and actively contributing. This fosters collaboration and ensures everyone is working toward shared goals.
• AI-powered insights: Leverage AI using natural language prompts for smart filters and intelligent project summaries to measure productivity, get up to speed after time out of the office, and keep managers informed of the team’s work.

Empowering teams to focus on what matters most.

Priorities transforms how work is managed by balancing simplicity with power. It ensures that individuals and teams are relieved from the chaos of disorganized workflows and can focus their energy on impactful tasks. By enabling better task visibility, smarter prioritization, and real-time collaboration, Adobe Workfront continues to empower workers and their organizations to achieve their strategic objectives.

With Workfront and the new Priorities interface, the content supply chain — a cornerstone of business success — becomes a well-oiled machine, delivering results efficiently and effectively. Workers are no longer drained by chaotic processes but instead energized to contribute their best work.

With Priorities, Adobe Workfront is setting a new standard for work and task management, ensuring teams can concentrate on what truly matters. It’s the solution for the backbone of the content supply chain — the people doing the work.

Visit Adobe Experience League to learn how to get started with Priorities in Adobe Workfront.

Richard Whitehead is the director of product marketing for Workfront at Adobe. With over 20 years of experience in the software industry, Whitehead has worked in a variety of global roles, including engineering, marketing, and product management. He has worked in many technology areas, including software as a service (SaaS), cloud computing, identity and access management, operating systems, and systems management. He's held senior positions at Citrix, NetIQ, Novell, and FranklinCovey. Whitehead has a bachelor’s degree in design engineering from Brigham Young University and an Executive MBA from Quantic School of Business and Technology. He is a recognized public speaker and has authored many industry articles and books.