Shoppers are discovering products on TikTok — and now Adobe Commerce merchants can meet them there. With 61% of TikTok users making a purchase either directly on the platform or online after seeing an ad, TikTok is driving real business outcomes for ecommerce brands.

To help merchants turn discovery into sales, TikTok and Adobe have partnered to drive commerce everywhere. TikTok's seamless integration with Adobe Commerce empowers merchants to reach new audiences, boost sales, and measure performance — all in one place.

How does it work?

Users can get started by searching for TikTok in Adobe Commerce Marketplace. From there, set up data connections with just a few clicks via the TikTok Business Plugin — no website code changes or developer support required.

Experience improved ad performance by capturing conversions missed due to browser loading errors and connectivity issues. By automatically syncing your product catalog with Ads Manager, unlock advanced features like Catalog Ads.

Why does this matter?

The TikTok Business Plugin within Adobe Commerce enables businesses to sync their product catalog, set up advanced tracking, and launch high-performing TikTok campaigns all in one place.

By integrating TikTok directly with Adobe Commerce, merchants can:

• Set up TikTok Pixel and Events API to measure and optimize performance
• Sync their full product catalog in real time to TikTok
• Create and launch native TikTok ad campaigns

Understanding TikTok Pixel and Events API.

For today's online merchants, robust ad performance measurement is no longer just best practice — it's essential for maximizing ROI. The TikTok Pixel and Events API allow marketers to evaluate how visitors interact with their website through a robust client-side and server-side connection.

This powerful combination helps marketers understand the full impact of their campaigns, optimize ad spend towards high-value user actions, and unlock advanced performance solutions like Catalog Ads and Smart+ Campaigns.

Why TikTok?

With TikTok and Adobe Commerce, it’s easier than ever to show up where shoppers are already discovering what they love. By tapping into TikTok's vast, engaged audience, merchants can accelerate product discovery and drive more sales.

But that's just the beginning. We're also reimagining how merchants are empowered throughout the creative process — from start to finish. Through TikTok's integration with Adobe Express, merchants can leverage TikTok Symphony to brainstorm ideas, analyze top-performing TikTok content, and generate scripts to ultimately produce high-quality, TikTok-first videos — all in one place. When you are ready to post an ad, you can also automatically push it to the TikTok Ads Manager account linked to your Adobe Express account.

From concept to conversion, TikTok and Adobe are streamlining the full creative-to-commerce journey — so you can create smarter and scale your brand where commerce is happening in real time.

Ready to get started? Search for TikTok within the Adobe Commerce Marketplace.

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