Adobe leverages IBM Consulting to transform enterprise work management
Today’s “always-on” workplace is causing strain on people’s professional and personal lives. When Adobe surveyed 5,500 enterprise workers and small business leaders for a global study, The Future of Time, we discovered that the average workweek has crept up to 45 hours. We also found that 3 out of 5 small business leaders and nearly half of enterprise workers feel pressure to be reachable around the clock. It’s no surprise, then, that one-third of workers — and one-half of Gen Z workers — say they plan to switch jobs within the next year.
Ironically, a major reason why work is so stressful and time-consuming is the collection of office tools we’re using to manage it. Key project information is buried in lengthy email threads. Files are scattered across hard drives and multiple clouds. Every department has its own tracking system. Although technology is supposed to make work easier, the administrative burden on employees at all levels is greater than ever.
Fortunately, it doesn’t have to be like this. Work management technology can make work easier to orchestrate and save time for everyone involved. Adobe, named one of the top 25 places to work for 6 years in a row by Fortune Magazine, has pledged to lead the way. And true to our commitment, in order to make work better for our people across our global organization and show the world what is possible, we are “customer zero” for our own work management solution, Adobe Workfront.
IBM has a long history with both Adobe and Workfront, one that dates back prior to Adobe’s acquisition. At that time, one of Adobe’s marketing teams had adopted Workfront to manage its complex, multichannel campaigns. As additional teams began to see the promise, IBM helped to navigate the expansion of Workfront, ensuring that different Adobe teams remained in a single instance.
“The experience we deliver Adobe customers, and that we enable brands to deliver to their own customers, is built on the foundation of effectively managing the work of marketing. Adobe Workfront is the way we accomplish this — at Adobe and for companies around the world. IBM has the history and expertise to consistently deliver on this promise for our joint customers.”
- Anil Chakravarthy, President, Adobe Digital Experience Business
When Adobe acquired Workfront in 2020, IBM began accelerating its rollout to more teams in Adobe marketing while helping to establish global governance standards to support the thousands of new users headed to the tool. “IBM understands the tremendous potential of Workfront to transform how work is done for the better,” says Justin Ablett, Global Adobe Lead at IBM Consulting. “That’s why we’re continuing to invest heavily in our ability to deliver Adobe solutions.” These investments include IBM’s acquisition of Rego, a leading Adobe Workfront consultancy that has been recognized as Adobe Workfront's “Partner of the Year” for the past two years.
Anil Chakravarthy, president of Adobe’s Digital Experience Business, had this to say: “The experience we deliver Adobe customers, and that we enable brands to deliver to their own customers, is built on the foundation of effectively managing the work of marketing. Adobe Workfront is the way we accomplish this — at Adobe and for companies around the world. IBM has the history and expertise to consistently deliver on this promise for our joint customers.”
Together, Adobe and IBM demonstrate the power of Adobe Workfront to make workdays better for everyone while also improving business results.
With over 20 years of experience in the software industry, Richard Whitehead has worked in a variety of global roles, including engineering, marketing, business development, sales and product management. He has worked in many technology areas, including software as a service (SaaS), cloud computing, identity and access management, operating systems, and systems management. He has held senior positions with NetIQ, Novell, Citrix, Franklin Covey, and is currently a principal product marketing manager at Adobe. Whitehead holds a degree in engineering from Brigham Young University, is a recognized public speaker, and has authored many industry articles and books.