Magento Is Now Adobe Commerce: Consolidating Our Commerce Branding

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In recent years, digital commerce has become the dominant channel for driving business growth as consumers and business buyers turn to digital experiences as never before. Our mission of using technology to connect and empower more merchants than ever has taken on greater urgency.

Since Adobe’s acquisition of Magento Commerce, we’ve made tremendous progress in accelerating our product roadmap and leveraging Adobe’s incredible scale to serve more customers across every industry.

After integrating our sales, marketing, and product teams within the Adobe Experience Cloud business unit and aligning our partner and developer experience efforts, uniting our two brands under one commerce umbrella is the next phase of our integration.

So, we are now officially consolidating the branding of the licensed commerce product from Magento Commerce and Adobe Commerce Cloud into the single brand of Adobe Commerce. Magento Open Source branding and support remain unchanged.

Adobe continues to support the Magento Association and its charter of empowering the global Magento community to come together, learn, share, and collaborate on commerce challenges.

The future of Adobe Commerce.

Our market focus and product priorities for Adobe Commerce, powered by Magento, are aligned to helping customers across the full breadth of their commerce journey. We continue to execute on our vision of delivering advanced multi-channel commerce, deeply integrated with best-in-class experience and marketing capabilities to provide customers across industries with highly differentiated transactable touchpoints.

Our investments in flexibility, scale, security, and intelligence serve merchants across the spectrum, from emerging high growth startups to established brands and B2B companies expanding to new markets or adding direct-to-consumer business models, as well as companies looking to provide an integrated solution to complex multi-brand, multi-geography implementations.

Empowering our global community of merchants, partners, and developers to collaborate on, contribute to, and extend our core capabilities is more important than ever in today’s digital-only universe.

It’s an exciting time to be part of our expanded Adobe digital experience ecosystem. I want to thank our global community of partners and developers for their continued contributions to help us extend and accelerate the value we deliver to customers across industries around the world.

Frequently asked questions regarding the Magento acquisition.

When did Adobe buy Magento?

Adobe acquired the Magento brand in May 2018. Since then our focus has been on consolidating the Magento branding together with Adobe Commerce Cloud to create Adobe Commerce. At the same time, we’re continuing to support our global ecommerce community in delivering value to customers around the world.

Is Adobe Commerce the same as Magento?

Adobe Commerce is powered by Magento – using the platform to power its licensed commerce product. Merchants get the same great ecommerce product while developers benefit from a wider reach of support within the Adobe community.

Is Magento Commerce free?

Magento Open Source is a self-hosted platform available free of charge. Open Source users are also part of a large community sharing knowledge, as well as extensions and themes to benefit your business. Adobe Commerce includes a wider selection of tools and analytic features so you can scale your ecommerce platform.