Get inspired by stories of successful digital transformation at Adobe Government Forum — May 1

Join us at the 15th annual Adobe Government Forum, Wednesday, May 1 at the John F. Kennedy Center for Performing Arts in Washington, D.C. Registration is now open for the premier digital experience conference for government, where you’ll learn how to take an experience-driven approach to government services. Admission is free for government employees.

Connect with top leaders

Don’t miss this exciting lineup of keynotes, panels, and interactive breakout sessions, where leaders from global, federal, defense, state, and local agencies will share their inspiring stories of digital transformation. Learn how they improved public and employee outcomes with end-to-end digital experiences. And how they delivered them faster using new tools like generative AI.

Keynotes

We’ll kick off with an opening fireside chat from Adobe’s CFO and EVP for Finance, Technology Services, and Operations Dan Durn , who is also a former naval officer, and Adobe’s VP for Public Sector Mike Levy. Durn and Levy will set the stage for a day of discussion around experience-led government. They’ll highlight how agencies are embracing digital experiences that put people first — from personalizing public services to creating more connected and productive employee experiences.

Additional keynotes include:

• Government Workforce of the Future. U.S. Office of Personnel Management (OPM) Deputy Chief of Staff Margot Conrad will explore cutting-edge strategies that are reshaping and empowering the federal workforce, from the use of technology to streamline operations to DEIA initiatives and flexible hiring. Additionally, Assistant Director of National Intelligence for Human Capital Cynthia Snyder and Adobe Vice President of Digital Employee Experience Toni Vanwinkle will discuss how to cultivate a future-ready digital government workforce.
• The State of AI in Government. State of California Secretary of Government Operations Amy Tong and Department of Defense Chief Digital and AI Officer and CTO Dr. William Streilein will shed light on AI’s evolving use across government. They’ll discuss current policy, the potential of AI and machine learning, and generative AI as a co-pilot for improving operational efficiency, employee productivity, and mission outcomes.
• Women in CX Innovation. Former Federal CIO Suzette Kent will sit down with Department of Veterans Affairs Deputy Chief CX Officer Barbara Morton and Adobe General Manager for Public Sector Kelly Olson to share insights on the present state of the digital landscape, the impact of emerging technologies, and their own innovation journeys.

Session tracks

Sessions are presented in three tracks, each covering a key priority area for government:

Track 1: Experience-driven government

The public wants trusted, personalized experiences from government — just like they get in the commercial sector. This track explores how to create modern digital experiences that drive user engagement, streamline service delivery, reduce administrative burden, and build public trust.

Track 2: Government workforce of the future

Discover ways to revitalize the government workforce by modernizing the employee experience. Less than half of employees say they’re happy in their jobs, and 30% are on the brink of retirement. With many agencies struggling to attract and retain skilled talent, a strong employee experience strategy will be crucial to staying equipped for future mission-critical work.

Track 3: Future-proof customer experience with content velocity, authenticity, and generative AI

This track explores the rising demand for content that supports timely, seamless, and customized services. Learn how teams are innovating content management to personalize communications at scale, launch omnichannel campaigns, and promote trust and transparency in the age of generative AI.

You may attend any session in any track. All tracks will be rich in insights, best practices, and success stories that are sure to inspire you in your own transformation efforts.

Networking and interactive experiences

Between sessions, be sure to visit the Adobe Experience Center — a hands-on lab experience where you can demo Adobe’s next-gen tools for solving government’s biggest challenges. You’ll also be able to check out great products and services from our sponsors AWS, Carahsoft and Deloitte Digital.

Meanwhile, networking opportunities throughout the day will give you a chance to chat and connect with your industry peers.

Session topics — a sneak preview

Here’s a look at some of the topics we’ll explore, with more to come!

• A 10-year Roadmap for Digital-first Public Experiences Outdated sites, legacy tools, and disparate systems make it hard for agencies to meet increasingly diverse public needs. To overcome this and deliver on new CX policy guidance, leaders from all levels of government will share a roadmap for the next decade of digital modernization.
• A Data Foundation for Building Public Trust Every interaction with the public is a chance to build trust — and that experience starts with data. Learn how agencies can build public trust with a data foundation of governance, security, privacy, and transparency.
• How to Create a CX Center of Excellence Organizations face many challenges as they strive to become customer-focused and experience-driven. Leaders will explore how to create a customer experience (CX) center of excellence, from organizational models and shared services to the tools, workflows, and data that deliver seamless and secure digital experiences for everyone.
• How to Recruit the Next Generation of Talent How can you staff hard-to-fill roles with hard-to-source talent? Military, federal, state, and local leaders will share strategies for expanding the candidate pool, increasing diversity, engaging digital natives, and recruiting next-gen talent.
• The Future of Content Management for Personalization at Scale We’ll explore how agencies are reimagining content creation and management to deliver highly personalized experiences faster and at scale, with the help of AI.
• Providing Trust and Transparency in the Age of Generative AI We’ll explore what actions agencies are taking to promote digital trust online and which technologies — like content credentials — they can use to provide authentic communications for the public.

Registration is open

The Adobe public sector team, sponsors, and partners look forward to seeing you May 1. Can't attend in person? Join us online for keynotes, virtual exhibits, and select online sessions. Register now to secure your spot at this one-of-a-kind experience in our nation’s capital!

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