Meet the 2025 Adobe Experience Maker Awards finalists — bold visionaries creating exceptional experiences.
The Adobe Experience Maker Awards celebrate visionary leaders who’ve defined the future of customer experience. This year’s finalists are setting bold new standards in delivering personalization at scale with Adobe Experience Cloud. Their remarkable work is not only redefining customer experiences today but also paving the way for future innovations, proving that extraordinary is just the beginning.
Announcing the 2025 Adobe Experience Maker Awards finalists.
Join us in congratulating the individuals, teams, and companies driving transformative customer experiences in their organizations and industries across our nine global awards categories.
The Advocate
This award recognizes the company demonstrating an innovative customer-first approach, creating personalized customer journeys using Adobe Experience Cloud applications.
- AAA Northeast
- smart Europe GmbH
- Toyota Motor Europe (nominated by Valtech)
The Ambassador
This award recognizes the individual who has gone above and beyond by sharing their Adobe Experience Cloud product expertise and best practices to help their peers and colleagues succeed.
- Lokesh Alluri, Lenovo
- Kate Riley, Lloyds Banking Group
- Gerard-Jan Princée, Nationale-Nederlanden
The Catalyst
This award recognizes companies using Adobe Real-Time Customer Data Platform as a catalyst to combine data sources and activate high-value customer signals for timely and relevant experiences that drive engagement while protecting consumer privacy through strong data governance policies.
- General Motors
- Telefônica Brasil SA
- TELUS
The Conductor
This award recognizes the company optimizing their content creation and delivery workflows to accelerate time to market using Adobe Experience Cloud applications.
- Banco Bradesco
- Kroger
- ServiceNow
The Disruptor
This award recognizes the company delivering personalized, immersive shopping experiences for B2C, B2B, or hybrid customers and fueling growth using Adobe Commerce.
- CASIO COMPUTER CO., LTD.
- Sling TV
- Unilever (nominated by Accenture)
The Experience Maker Executive of the Year
This award recognizes the visionary leader who has driven digital transformation across their organization and delivered advances in customer experience to achieve significant business impact with Adobe Experience Cloud applications.
- Bonnie Thorn, AMP Bank (nominated by Helium)
- Shekhar Gowda, The Coca-Cola Company
- Eric Phillips, Delta Air Lines
- Betsy Rohtbart, IBM
The Experience Maker of the Year
This award recognizes the individual or team that has worked collaboratively to deliver exceptional customer experiences and business impact with Adobe Experience Cloud applications.
- AAA Northeast, Digital Business Team
- Air India, Digital and Technology Team
- Prudential Financial, MarTech Strategy, Product, and Orchestration Team
- Whitney Hutchinson, T-Mobile
The Maverick
This award recognizes the groundbreaking company that has fearlessly pioneered innovative customer experiences through imaginative, out-of-the-box strategies and transformative use of Adobe Experience Cloud applications.
- AbbVie
- The Coca-Cola Company
- Pfizer
The Transformer
This award recognizes the company that has made a strategic shift across people, processes, and technology to create a digital-first go-to-market approach that leads to measurable business growth using Adobe Experience Cloud applications.
- Hero MotoCorp
- Lenovo
- Telmore (nominated by Accrease)
Make your voice heard.
You can help decide who receives The Maverick award, an audience choice category that recognizes a groundbreaking company using Adobe Experience Cloud in inspired new ways. Voting is open until January 10, 2025.
The Adobe Experience Maker Awards global gala.
We’ll honor our finalists and reveal the winners live at an invitation-only gala event hosted during Adobe Summit in Las Vegas on March 17, 2025. Congratulations to all our finalists!
