Meet the Adobe Commerce Rockstars at Adobe Summit 2023

Oleksandr Lyzun is the commerce technical team lead at Comwrap Reply. In the last 14 years of working with Adobe Commerce, he developed, led, and deployed numerous projects. As Magento Community Maintainer and Magento Master, he works with passion and love on various Magento Community projects. His passion is to work on complex Adobe projects and provide tailored solutions to the digital challenges of ecommerce customers.

Feed Generator by Comwrap Reply

Feed Generator is a service that simplifies the process of generating product feeds. It ensures that you can easily integrate your store with various systems. With just a few configuration steps you can generate a feed that can be consumed by third-party marketplaces like Google and Facebook — or that can be used for integrating with any other third-party system.

Lyzun will describe how Comwrap used Adobe Developer App Builder to implement Feed Manager as a highly performant and auto-scaling microservice. This service is designed to use Adobe I/O Events, API Mesh, and Adobe Commerce GraphQL API to ensure that the product feed is always up to date without requiring any customization or extra resource provisioning for Adobe Commerce.

Susant Patro is the CEO of 247 Commerce, a gold-level Adobe Commerce Solution Partner based in London. He has over 15 years of experience in ecommerce technologies. As an innovative product developer, his goal is to create products that solve real-world problems. He is passionate about helping communities and businesses use technology to drive growth and innovation.

DryRun Pro by 247 Commerce

DryRun Pro is a remote development environment that provides a fully managed workflow that enables production releases, upgrades, and tests to be deployed seamlessly. It helps users create DryRun environments within minutes by replicating Adobe Commerce on Cloud, on-premise, or Magento Open Source Stores on the cloud or local docker.

It is designed to help merchants, agencies, and developers speed up development, upgrades, and deployment. Users can enable and disable extensions, view and edit database entries, change configuration settings, run upgrades, and apply patches from the DryRun Pro interface just through clicks — without writing a single line of code.

Aaron Chidley is director of business development at Balance Internet. Backed by more than 20 years of experience in IT and digital commerce, Chidley leads the Business Development and Account Management teams at Balance. He is an exemplary, well-respected leader who champions an engaged and passionate workplace culture.

Chidley’s passion for digital commerce can be traced back to the early 2000s when he spent time developing a specialization in operational strategy and high-performing digital solutions.

Pay & Go by Balance Internet

Balance Internet and 7-Eleven Australia collaborated to develop Pay & Go, a new in-app feature that enables frictionless self-checkout for customers shopping in-store or filling up fuel at participating 7-Eleven stores. The Pay & Go feature is available on the My 7-Eleven app and allows customers to skip queues, pay for fuel, and make other purchases directly through the app — with standard headless payment integration flow powered by Adobe Commerce.

Chidley will provide insights into how Adobe products were used to create a seamless customer experience for in-store purchases and fuel transactions to further 7-Eleven's digital transformation process.