New Adobe Experience Manager capabilities accelerate the delivery of personalized experiences
Adobe announced new innovations today that empower brands to reimagine their end-to-end content lifecycle so they can make the most of every digital asset and experience. These new Adobe Experience Manager capabilities help creators and marketing professionals further optimize workflows so they can accelerate the delivery of rich, personalized digital experiences. They also provide tools for generating millions of net-new assets and making variations of those assets all from within Experience Manager so they can ensure every interaction is personalized to a customer’s individual journey.
Now that most interactions between brands and customers are digital-first, if not digital only, brands are doing everything possible to keep up with the changing pace of customer expectations for real-time personalized experiences. They need tools that leverage innovative technologies, like artificial intelligence and automation, so they can be empowered to create, manage, adapt, review, and publish rich, personalized digital experiences for every channel.
At the same time, content teams are now more distributed — and many are also smaller in size.
To keep up with demand, content teams need resources that facilitate collaboration and allow for agility so they can keep up with the speed of customer expectations.
Adobe’s new capabilities unify creative production, work management, and asset management so brands can deliver personalized customer experiences at scale with accelerated content velocity.
Deeper integrations with Adobe Workfront and Creative Cloud unify workflows so teams can deliver consistent content experiences quickly
When it comes to ensuring personalized content is delivered at the right time, brands can no longer afford to lose a single minute due to inefficiencies or lack of collaboration between teams. Within Experience Manager, brands can accelerate content creation by enabling teams to design, revise, review, and approve any asset directly within their tools like Photoshop, Illustrator, InDesign, or XD. New enhanced Adobe Experience Manager Assets and Adobe Experience Manager Assets Essentials integrations with Creative Cloud and Workfront break down silos to create a single workstream where teams can manage the end-to-end lifecycle of digital assets. Having this sole source of truth increases efficiency since all parties are able to work on the same asset without duplicating work. This further streamlines workflows and makes it easier for teams to work together when optimizing content campaigns so they can ensure the delivery of consistent customer experiences across touchpoints.
Experience Fragment variations help further personalize content experiences
When a customer interacts with a brand, they expect the content that is shown to them to be personalized to their individual interests. This places a significant burden on content teams, who now need to create several content variations to satisfy the unique interests of their customers.
Now with Experience Manager, brands can easily leverage automation to repurpose a single piece of content for a variety of high-quality experiences. This helps brands realize incredible gains since they are now able to easily tailor and assign these variations to different audience segments directly from within Experience Manager. Brands also instantly see better and more engaging experiences across their customers’ journey with almost no additional resources used. They can deliver these personalized experiences directly within Experience Manager or choose to export the Experience Fragment variations to Adobe Target, so marketing teams can further optimize the content for their content personalization activities.
Many customers are already leveraging Experience Fragments in Experience Manager to tailor content for a massive customer base across numerous campaigns. With Experience Fragments, they are creating reusable pieces of content that they easily update and personalize via Adobe Target for all their different audience segments.