Adobe introduces next-generation extensibility for digital commerce

Adobe introduces next generation extensibility for digital commerce

Brands increasingly rely on a variety of solutions, often from multiple vendors, to deliver a cohesive and personalized customer journey across markets, channels, and business models. But bringing together dozens of solutions can lead to overly complex integrations that involve custom integrations, proprietary data exchange mechanisms, and custom user interfaces — even for admin capabilities. According to Forrester¹, “In 2023, a third of digital businesses will abandon or restructure midstream projects that prove too complex to execute or maintain.”

Adobe is simplifying composable commerce

With Adobe Commerce, businesses can focus on delivering immediate value instead of lengthy and complex implementations. In this release, we are introducing new extensibility capabilities designed to drastically reduce the time to integrate services and deploy new features while also decreasing the cost to maintain and upgrade your composable commerce application.

Adobe Developer App Builder

Adobe Developer App Builder is a serverless extensibility platform for integrating and creating custom experiences to extend Adobe solutions, and it’s now available for Adobe Commerce. With App Builder, you can build secure and scalable apps that extend Commerce-native functionality as well as integrate with third-party solutions. Adobe takes care of provisioning and managing compute, storage, and CDN capacity so developers can focus on building apps in a low-code environment. Importantly, App Builder requires no customization to the core product code, which results in simplified upgrades and a lower cost of ownership. Common use cases for App Builder include integrating with enterprise systems like Enterprise Resource Planning and Product Information Management systems, as well as building single-page apps to enhance admin or buyer experiences.

Getting started with App Builder for Adobe Commerce is easy.

API Mesh for Adobe Developer App Builder

API Mesh is an API orchestration layer that is included with App Builder and can combine multiple sources of API into a single unified graph. Developers can easily add, upgrade, or replace Adobe and third-party services into the mesh through simple configurations. These APIs can be extended right at the mesh, if needed, using App Builder. With API Mesh, storefront developers no longer need to understand how to connect and authenticate with all the services needed for shopping experiences. They simply query the API Mesh, and it takes care of retrieving data from the appropriate service. It can even cache API responses to deliver faster performance.

Adobe I/O Events for Adobe Commerce

Adobe I/O Events provides a seamless way to capture events and transfer data from Commerce and other systems to build near-real-time apps and integrations. Developers can build apps in App Builder that subscribe to over 500 commerce events, such as inventory updates, order status, price updates, and so on. These events are captured by Adobe I/O Events and automatically notify the appropriate apps to act on them. Additionally, Adobe I/O Events can call webhooks for easy integration with third-party systems.

With the introduction of these powerful new capabilities, Adobe is helping businesses realize the benefits of a composable architecture with lower development and maintenance overheads. Customers can get up and running fast with a feature-rich commerce foundation and advanced services like Live Search and Product Recommendations. But they can also go beyond core functionality and easily integrate with third-party solutions or replace Adobe services with best-of-breed options using the API Mesh. Developers can extend the API and native capabilities in a low-code, scalable environment using App Builder, and the comprehensive Events make it easier for developers to exchange data to orchestrate the entire buyer journey. These services are available to all Adobe Commerce customers, and an allocation of App Builder capacity is included at no additional cost for cloud customers.

Additional updates in this release

Catalog Service for Adobe Commerce

We are simplifying deployment and onboarding for Catalog Service. First, Catalog Service is now integrated with API Mesh for fast and easy deployment. Second, onboarding has never been easier. As with other Adobe Commerce SaaS services, Catalog Service can now be automatically enabled by setting up the Commerce Services Connector and entering an API Key through the admin UI. With this update, Catalog Service makes it even easier for customers to begin benefiting from up to 10 times performance improvement in product data retrieval.

Live Search, powered by Adobe Sensei

Live Search, powered by Adobe Sensei, now references inventory status to hide out-of-stock products in search results. If the “display out-of-stock products” configuration setting is set to “no” in the Adobe Commerce admin, Live Search will not display out-of-stock products in search results (starting with Live Search version 2.0.5).

Quick Checkout powered by Bolt

Quick Checkout, powered by Bolt, now includes comprehensive reporting so that you can get detailed information on your store’s checkout experience statistics, including checkout time, checkout abandonment, and orders by account type.

Join us at Adobe Summit

Be sure to join others in the Commerce community and the Commerce team at this year’s Adobe Summit. With a track dedicated to making commerce personal, you will have an opportunity to learn about these innovations and more. Join us for sessions from Adobe experts, engage with other businesses using Adobe Commerce, participate in hands-on labs, and network with peers in the industry. We look forward to seeing you again in Las Vegas this March.

Sources

¹ “Predictions 2023: Commerce,” Forrester, October 25, 2022.

Surya Lamech is a product marketing manager at Adobe with a focus on platform, scale, and extensibility for Adobe Commerce. Prior to his current role, he was a principal solution architect assisting clients in designing and deploying engaging customer experiences built on Adobe solutions. When he is not in the office, he's either on the soccer field with his boys or out riding his motorcycle.