FINANCIAL SERVICES USE CASE
Scale your content to deliver unique experiences to every customer.
Accelerate your content supply chain with generative AI and intelligent automation to deliver personalized experiences at scale and meet every customer's financial needs. Adobe maximizes your team’s efficiency by streamlining content creation, management, and delivery — and automating your review and approval process.
Optimize your financial content supply chain with Adobe.
CONTENT CREATION
Create content for your customers’ unique financial needs.
Satisfy the ever-increasing demand for personalized financial advice — even for millions of customers — with generative AI built into Adobe solutions. With these tools, you can quickly build the diverse content required for every customer at every stage of the journey.
- Train custom generative AI models safely so marketers are empowered to create high-quality, on-brand images, copy, and variations in almost an instant.
- Respond quickly to financial market shifts, emerging trends, and changes in customer preferences by generating new creative materials for every channel, including social media, email, and in-person environments.
- Increase experimentation and maximize ROI by effortlessly crafting, testing, and refining content variations to uncover the most engaging combinations for your target audiences.
BRAND CONSISTENCY
Manage marketing assets across channels, business units, and global regions.
It can be challenging for large and multi-regional organizations to manage the vast amount of content created across divisions, products, services, and channels all while ensuring brand consistency. Adobe gives you a centralized solution that lets you manage millions of assets across teams and regions, all while ensuring brand consistency and quality, eliminating rework, and accelerating time to market.
- Locate, edit, govern, and deliver assets easily using digital asset management (DAM) powered by generative AI.
- Map metadata from creative briefs through delivery with AI-based smart tagging capabilities that automate workflows and support content identification for reuse.
- Integrate your DAM across your applications so you can directly search for and access content across your entire content supply chain.
AUDIT READINESS
Automatically archive legal and compliance reviews.
Adobe solutions automatically sync review status and comments between creative and work management applications. Stakeholders can review content using their tool of choice and reduce potential errors.
- Automate the archival process required for tracking so marketers can easily prove adherence during internal audits.
- Maintain content governance with enterprise-level controls such as share-link expiration, forensic watermarking, private projects, password-protected sharing, and more.
“Within the first two years of our website transformation we spent much less time on redundant work, leading to greater efficiencies and saving about $2.2 million on personalized content delivery within a single marketing team.”
Therron Hofsetz, Head of MarTech Platforms, Engineering, Vanguard
Dig deeper into content creation and delivery.
