A/B Test Segmentation

Split segments into mutually exclusive groups to test the performance of different targeting platforms or algorithmic models against your KPIs, so that you can ensure you’re hitting success metrics.

Don’t just test your designs, test your platforms.

Creating campaigns takes time. And money. You need to know which destinations deliver results. But testing gets complicated. At first glance, one destination might provide better results than another. The results, though, might be skewed and don’t account for disproportional variables in a group like device type.

Traditional A/B testing pits one creative against another. But the Audience Lab feature in Audience Manager does that and more by letting you test destinations (like a DSP) against each other. Powered by Adobe Sensei, Audience Lab splits segments into mutually exclusive test groups and maps them to different destinations, allowing you to find out which destination yields the best results. Audience Manager is also the only DMP that has a testing tool built into the platform, allowing you to move from insights to action faster.

See what makes it work.

Create mutually exclusive test segments to compare and measure effectiveness of different destinations to see which yields a better conversion rate or match rate for your segment.

With Audience Lab, you can text multiple creative executions going to the same destination and determine the most effective design or message.

Data providers and models
You can also use Audience Lab to test data providers and models. Using different data sets, you can create multiple look-alike models and find out which one delivers the best results.

Ad types
Audience Lab also tests different ad products for publishers as well as different types of ads, like video versus display banner to determine what generates better CPM.

Learn more about A/B test segmentation in Adobe Audience Manager.

Learn from others’ mistakes.

Read our Adobe blog to find out two common A/B testing mistakes and how to avoid them.

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Discover new testing methods.

Learn about other testing methods and find the one that works best for you in our Adobe blog.

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Uncover the details of A/B tests.

Get started setting up A/B tests and see which deliver the best results in our Help section.

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See related features

Audience Marketplace





通过 Adobe Analytics 的双向实时数据传输功能,获得无与伦比的客户智能。通过将两个来源汇集在一起,受众分析可提供更强大的整合报告,该报告可提供细分级别的绩效,以便实现更好的优化。

让我们讨论 Adobe Audience Manager 如何助您的企业一臂之力。