Adobe Experience Manager Assets Integrations

Connect your DAM and your CMS.

Easily search for, find, and ingest rich media — including images, videos, and PDFs — from Experience Manager Assets into the Experience Manager Sites CMS for activation.

• Author and deliver web experiences faster with modular capabilities that connect content seamlessly across applications.
• Quickly find, assemble, and publish high-impact experiences with Edge Delivery Services, our composable architecture that lets you quickly deliver high-performing digital experiences.
• Update assets and digital content everywhere automatically, saving time for developers and marketers.

Combine asset and work management.

Get to market faster with connected workstreams and workflow automations between Experience Manager Assets and Adobe Workfront.

• Search and navigate Experience Manager Assets folders within Workfront to find existing content that can serve as a starting point for new projects.
• Automatically connect assets and their associated metadata from work projects to the right folders in the DAM.
• Auto-create asset metadata from Workfront project details to eliminate duplicate data entry and improve asset discoverability and reusability.
• Publish assets directly from Workfront to Experience Manager Assets to activate campaigns and content faster.

Repurpose on-brand content to scale campaigns.

Give your marketing teams the tools to find and use branded content from the Experience Manager Assets DAM directly in GenStudio for Performance Marketing.

• Increase content reuse by giving marketers the power to create new on-brand asset variations of existing assets for various channels using generative AI.
• Empower marketers to accelerate campaign content for paid social, marketing emails, and display advertising channels with embedded generative AI tools.

Empower all teams to easily reuse and remix on-brand content.

• Quickly edit and republish in-line visual content directly within Experience Manager Assets — without creative support tickets or project delays.
• Use Adobe Express in Content Hub to make real-time edits based on templates with built-in guardrails, ensuring brand integrity and efficient distribution.
• Give teams beyond marketing — such as human resources and sales — direct access to Experience Manager Assets within Adobe Express for quick customization of on-brand content.

Spark creativity and streamline content production.

By connecting Experience Manager Assets with Adobe Creative Cloud applications, campaigns can move faster from ideation and creation to activation.

• Adobe Asset Link. Search for, browse, sort, preview, upload, check out, and modify assets stored in the DAM from Creative Cloud applications. This lets creative teams stay in the tools they’re most familiar with.
• Adobe Express. Access assets stored in the DAM from the Adobe Express interface. Assets created or modified in Express can then be saved back to the DAM.
• Frame.io. Push approved assets directly from Frame.io to the DAM so marketers can access and deliver those assets to any channel.

Create, manage, and govern AI-generated content.

Adobe Firefly gives everyone the power of generative AI to create and modify new or existing content.

• Use existing assets to train large language models or Firefly custom models to easily generate more branded content.
• Manage and govern the assets created by generative AI to protect your brand integrity.
• Generate new assets with Firefly when assets in the DAM don’t meet your needs.
• Reuse assets and manipulate variations with the Adobe Express integration in Experience Manager Assets and Content Hub.

Unlock insights — from content creation through digital channel performance.

Integration with Adobe Analytics gives you the insights you need to analyze and optimize content across channels.

• Track how an asset is performing and see trends using graphs displayed in the Experience Manager Assets interface.
• Access performance data such as clicks and asset usage information, including video insights, and score each asset based on performance statistics to help determine images to reuse or archive.