Device Graphs

Understand the people behind the devices by using both deterministic and probabilistic device-linking methods. Build a device graph using first-party logged-in data with Profile Link or extend your reach with an external device graph.


Greater reach. Richer audiences.

Today’s advertising technology makes it easy for you to send personalized messages to targeted devices. But devices don’t buy products — people do. And you need to reach those people on all of their devices so you can avoid sending mixed messages and delivering disjointed experiences.

With a device graph you can map a set of IDs to define groups of devices and then associate those devices with a person or household. You’ll receive a complete understanding of your customers’ devices and get larger audience segments to target in real-time. And you can create customized and consistent experiences for every interaction — no matter which screen is used.


See what makes it work.

Profile Link
Build your own deterministic device graph using first party sources, such as CRM records, or authentication events online.
External device graphs
Work with external partners to onboard their device level data that uses probabilistic or deterministic linking methods.

Learn more about device graphs in Adobe Audience Manager.

Discover the power of device linking.

Learn how to link devices and deliver consistent experiences with device graph in our Help section.

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