ABB chose Adobe Commerce to serve as the marketplace’s e-commerce engine because of its global reputation and the fact it offered all the tools and features — including Page Builder, Visual Merchandiser, Order Management, and reporting and customization options — required to deliver a dynamic virtual shop front and streamlined customer buying experience. “By choosing Adobe Commerce, we didn’t have to develop separate, costly digital platforms to serve B2B and B2C customers,” explains Correa. “We got the best of both worlds rolled into one.”
To meet evolving customer expectations and offer the broadest assortment of products available, ABB extended its e-commerce through a marketplace of third-party products and high-quality sellers. Adobe Commerce integrated seamlessly via a prebuilt connector with Mirakl Marketplace Platform, which supports back-end marketplace processes such as catalog management, third-party seller onboarding and management, order workflows, pricing and commissions, and customer service.
“The synergies between Adobe Commerce and Mirakl enabled ABB to launch its marketplace even faster and grow the new channel with more confidence,” says Art Boyd, Senior Vice President of Growth Partnerships at Mirakl. “The data from both applications offers the insight into customer needs and buying habits that can be used to continually evolve ABB’s marketplace and services.”
Critically, the cloud-based Adobe Commerce applications, coupled with Mirakl Marketplace Platform, offer ABB the scalability to roll out the marketplace to other countries in the future. An additional benefit of standardizing on Adobe Commerce was ABB’s long-standing relationship with Adobe; the company simply added Adobe Commerce to its existing contract for Experience Cloud applications.
The successful implementation of Adobe Commerce and Mirakl Marketplace at ABB was supported by Adobe Gold Partner McFadyen Digital, a leading global strategic commerce agency. “The shared expertise and close partnership across McFadyen, Mirakl, and Adobe gives ABB a dynamic foundation to scale its e-commerce and marketplace environment to meet their needs now and into the future,” says Tom McFadyen, President and CEO of McFadyen Digital.