Today, all BBVA Compass web team employees and more than 200 requestors (with more coming online every day) are collaborating more effectively on the 1,000 projects a year managed in Workfront. Designers, developers, and project managers each have a personalized work area that details which projects of theirs are high, urgent, or executive urgent in priority. Because all comments and questions — to and from requestors and web team members — are tracked in the appropriate project rather than in email, communication has dramatically improved.
The solution also increases overall team productivity because when an incomplete initial request comes into the web traffic manager, she can send it back for more information. For example, asking the requestor for the URL of the page where a change needs to be made on the 1,000-page site. More accurate project details save assigned designers and developers from potential work interruptions that take time to resolve.
“Our team members love Workfront because they just want to know what they should be working on when they come in for the day,” explains Tracy. “Workfront has also saved them a significant amount of time because the back and forth in email has stopped, and their days are no longer full of interruptions, trying to find what they need to complete a task. Everything is in Workfront for team members to start work, finish tasks, and move on to the next project.”
Additionally, web team members can more effectively meet marketing requests through the seamless, out-of-the-box integration of ProofHQ digital proofing with Workfront projects, people, and tasks. The proofing feature includes intuitive commenting and annotation tools for clear and accurate feedback on over 150 file types, including print, web, interactive, email, video, and more. Projects stay on track and revisions remain in Workfront.
“Everything is visible in Workfront. Transparency increases requestor confidence and web team satisfaction while reducing stress,” says Tracy. “We worked in Excel before Workfront and never met a publish date. Now, everything is on schedule.”
Within Workfront, BBVA Compass system administrators have set preferences and groups that contain certain projects. Segmenting projects enables internal team members to ensure they are only viewing what is most important to them. In the case of the analytics team, it also means only those team members with permissions have access to sensitive data. Setting protections also helps the bank better secure intellectual property while extending the solution to external partners, such as contract writers and SEO experts.