Next-generation training
Christina Prince and Rachel Argen share a passion for training. Both have spent years honing their craft at MIDFLORIDA Credit Union, first coordinating, then delivering, and later managing training programs. Prince is the VP/Training Manager and Argen is the AVP/Instructor Led Training Manager.
Consisting of five instructor-led staff and five e-learning staff, the training department team combines both instructor-led training and e-learning. All new hires who will work directly with customers go through instructor-led training as they onboard, and until recently this training was exclusively in-person to ensure that employees learn critical cash handling and interpersonal skills. Trainees return to their branch ready to deliver exceptional service to members. “At MIDFLORIDA, we believe that human connection improves experiences, whether between teller and customer or trainer and learner,” says Prince.
In-person training, despite its benefits, became a recruitment challenge as it required new hires to be away from home for a full week. This led to an increasing number of potential employees declining job offers from MIDFLORIDA. MIDFLORIDA’s senior management approached the training department with an idea to solve the problem. The department worked together to develop a new form of training by blending advanced virtual technology with the human touch.
Preparing employees to deliver exceptional business results
MIDFLORIDA serves more than 470,000 members across the state of Florida. The training department plays a pivotal role in preparing new employees to provide exceptional support to members. The department handles training for all retail positions, including tellers, help desk staff, and member service roles. Initial training sets the tone for the importance of the human touch in every interaction. All 1,400 employees continue to receive training as they progress in their careers.
Argen knows firsthand the important role that tellers play in customer experience, having been one at the start of her career. Prince has a similar understanding, having worked on the help desk. Their varied careers at MIDFLORIDA inform their approach to training.
In response to losing top candidates due to travel constraints, Argen and Prince began developing a virtual training program that would still provide the high-touch level of learning that the in-person program delivered—a project that accelerated with the onset of the COVID-19 pandemic. At first, the credit union explored the program using a popular online meeting application, but the training team quickly found issues with running classrooms effectively on a platform with limited capabilities.
MIDFLORIDA needed a learning environment that enables rich training experiences like games, interactive Q&A, and mock interactions for successful learning, equal to or better than in-person training. These experiences create a fun learning environment for learners, while also testing their understanding. Trainers can then move ahead with confidence or present materials in a new way to build greater understanding. MIDFLORIDA invests more time in initial training because it prepares learners to best represent the credit union to its members from the start.
Working with Adobe partner Envolvemedia, Prince and Argen learned about Adobe Connect. The rich customizability, robust controls, and scaling features made it their platform of choice.