Panasonic evolves global CX management and brand consistency with Adobe tools.

Panasonic’s mission is to enrich people’s lives. Known for its top consumer appliance, entertainment, and personal care products, the company is tuned into the constantly evolving societal and business trends. To stay current and relevant to its audiences, Panasonic is revolutionizing its customer experience with help from Adobe technology.

The first step to upleveling its digital presence is establishing brand uniformity across its global architecture. Panasonic now delivers a seamless website experience across more than 50 countries, using Adobe Experience Manager Sites. With a single CMS, the company provides the same level of value to all of its customers around the globe.

Panasonic reinforces its brand consistency through clear and actionable brand guidelines. Previously, the creative team’s written guidelines were often applied incorrectly. To improve alignment, the team now delivers brand guidelines through Adobe Express, providing approved logos, color palettes, fonts, and other assets. By visually demonstrating the correct usage of these assets, global teams are empowered to create content that consistently upholds brand standards.

Panasonic is also adopting generative AI to elevate the customer experience. Creatives can deliver 20 variations on an asset instantly with Adobe Firefly generative AI, making it easier to tailor messaging for customers across any screen or channel. With the power of generative AI in Experience Manager Sites, content authors can boost the customer experience by generating, refining, and personalizing more content, more easily, to connect with customers on a deeper level. Panasonic sees Adobe as a vital part of its global brand strategy, now and well into the future.