SCUF Gaming in Suwanee, Georgia innovates and customizes high-performance controllers for the world’s 2.7 billion gamers, from first-timers to 80% of e-sports professionals. Handmade, individually tested SCUF handsets—sold in millions of configurations—are backed by more than 100 patents that improve gameplay and comfort.
Customization drives SCUF’s success. Gamers expect an active, immersive experience that puts them in control. So SCUF’s goal from the beginning was to customize configuration and purchasing—to give its customers a responsive configuration and ordering process that parallels their gaming experience.
Achieving that goal required a lot of in-house customization, with integration of both custom and off-the-shelf components. SCUF had already built custom product configuration, order-management (OM) and manufacturing (ERP) solutions. In 2019, they engaged ecommerce experts Guidance to enhance their website, integrating solutions to extend customization from configuration all the way to delivery of the completed product, across multiple geographies and languages.
“Consumers increasingly expect customized products, and a purchasing experience to match,” says Guidance CEO Jason Meugniot. “Advances in digital commerce let brands offer a unique experience that builds revenue, customer satisfaction, and loyalty.” Guidance recommended that SCUF enhance its commerce website platform from its original Magento implementation platform to Adobe Commerce, powered by Magento, a platform that offers new integrations, scalability, security, and the flexibility to meet SCUF’s demanding vision.