Vodafone has a strong learning culture. Through its enterprise learning management system (LMS), the Learning & Development team provides thoughtful lesson plans that help people at all levels to become more skilled and engaged employees.
“Our learning team needs to continuously evolve in terms of how we approach training in order to keep up with the agile, digital world that our employees are working in,” says Prachi Prasad, Learning & Development Lead – Commercial at Vodafone. “Adobe Experience League fits perfectly with our shift away from structured training bootcamps to more customizable, self-paced learning.”
With Adobe Experience League, learners can view learning content at any time and from any device and they get access to the most up to date content. More importantly, those learning modules are organized into learning paths. Employees know which learning path is the most relevant to their role and experience level, so they can take control of their learning and are motivated to engage on a deeper level with content curated just for them.
Prasad and the Learning & Development team created an even more individualized experience by curating Adobe Experience League courses into custom Vodafone learning paths and incorporating them into the company’s existing LMS. Vodafone created three categories of learning paths: analytics, personalization, and data management. Each of these paths has three skill levels — learner, practitioner, and expert.
When an employee logs into the Vodafone LMS, they can select the relevant curated learning path and the link will direct them to the Adobe Experience League modules. A digital marketer responsible for creating personalized experiences on the My Vodafone app, for example, might select the expert personalization learning path.
“By creating our own curated learning paths and tying them to our LMS, we gain visibility into how learners are adopting Adobe Experience League and continuing their learning journeys,” says Prasad. “So far, we’ve had excellent feedback and good completion rates from early adopters. People love how they can access quality education on demand and keep learning on their own time.”
Vodafone also adds assessments and gamification to the learning paths to encourage greater adoption. Working with Adobe consultants, Vodafone created assessments to track how employees are absorbing each lesson. After learners pass the assessments for all modules in a path, they are rewarded with a digital badge that they can share to social media platforms such as LinkedIn. This reward provides learners with a goal to strive for, while adding friendly competition that prompts colleagues to push themselves along their learning paths as well.