Compare Adobe Analytics Packages

Not every enterprise has the resources to take advantage of every feature we offer and that’s okay. Everyone needs to collect multi-channel data, analyse it in real time and curate insights throughout the business. Whether you’re just starting to get a handle on your data or you’re heavily invested in data-driven decision making, there’s a flavour of Adobe Analytics that’s right for you.




If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag and drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.

Rules-based attribution
10 rules-based models, such as first, last, linear and custom.

Off-line data integration
Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g., loyalty programme levels) as an added analysis dimension.



200 per report suite

Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 


Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identify correlations behind unexpected customer actions. 

10 tokens (runs) per month

20 tokens (runs) per month

Additional predictive tools
Advanced insights powered by statistical modelling and machine learning.




Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 



Data Repair API
Easy method to manage/cleanse sensitive data, significantly reducing the time spent processing and costs of data deletion.

1.2 billion rows of data scanned every year

Cross-device Analytics with People Metrics
Create a single view of customers across devices with field-based stitching.

Advanced Calculated (derived) Metrics
Combine metrics to create unique mathematical operations that are used as new metrics and can be combined with segments.

Streaming media- Basic
Standardised 10s heartbeat measurement of video and audio playback to truly measure customer engagement.

Up to 1 million media starts per month


Adobe Analytics Select 

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Adobe Analytics Prime  

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Adobe Analytics Ultimate 

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Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

 Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.

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