MANUFACTURING
The digital experience has become key for manufacturing companies.
It’s increasingly important for manufacturers to deliver consistent and personalised experiences for their value-chain partners. This means advanced digitisation and integration with the horizontal value chain, suppliers, customers and other partners. Adobe is helping many leading manufacturers digitally transform — resulting in increased revenue and efficiency gains.
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Develop a 360-degree view of your customers.
As your company makes a digital transformation, you need a strategy that collects data from every channel. Bring it all together to get a 360-degree view of your customers. Use predictive intelligence to make forward-looking decisions based on real-time buyer activity. This detailed insight into your customers’ needs will help you foster lasting loyalty.
See how investing in experience will affect the manufacturing industry in Forrester’s thought leadership spotlight.
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Deliver great digital experiences.
Customers expect personalised and seamless experiences on every website. Manufacturers need a content management platform that provides real-time information on available inventory — while offering distributors and suppliers easy access to those assets for promotion. Adobe solutions make it easy to manage all your content consistently across channels. And we help you to deliver timely and personalised experiences that are integrated into your existing platforms.
Engage customers through the entire lifecycle.
Savvy manufacturers are using email throughout the customer journey to ensure customers stay up to date on new product information, product launches and other promotions. To attract new customers, learn to drive customer engagement throughout the buying cycle. With integrations into existing CRM platforms, Adobe Campaign provides a sophisticated lead-to-revenue platform that can amplify any manufacturer's marketing.
Personalisation and optimisation.
It's critical that manufacturers use personalisation to engage with buyers on their site. Optimised e-commerce experiences help increase online spending, order values and customer satisfaction. Online product portals require personalisation and optimisation that integrates seamlessly with your e-commerce solutions. Adobe Target is powering optimisation and personalisation for some of the top industrial companies in the world.
Learn more about our customer successes in manufacturing.
Philips has achieved more impactful marketing by standardising its digital properties worldwide.
See how Zebra uses Adobe Marketing Cloud to increase their web traffic and time spent on site by 13%.
Manufacturing moves to an experience strategy.
Future-proof your company with insights from The B2B Experience Paradigm: The Shift from Product-Selling to Experience-Selling in the B2B World.
A steady change is happening in manufacturing.
The 2021 Manufacturing Trends Report shows how digital channels could drive 50% of sales for manufacturers within two years.
