Personalisation for every customer, on every channel, in real time.
As consumer experience expectations accelerate, experiences must evolve - personalisation is no longer optional in the experience economy. Brands need to deliver personalisation at scale. Adobe can help brands deliver this through the 3 pillars of Content, Data, and Journeys.
Unified Retail Data
Creating single view of customer & managing data responsibly.
Retail customers don’t want to be sold. They demand to be treated as individuals. Everything must be effortless. They demand to be cared for and empowered in every interaction, online or in-store. But this requires the right technology and data, insights from real-time shopping behaviors and the ability to personalize shopper experiences based on that insight.