Executive Summary: Driving future success through creative design.

Self-driving cars combined with digital innovations such as augmented and virtual reality, are changing the way customers interact with cars.

These changes are also impacting every aspect of the automotive industry, from sales to servicing. OEMs will need to adapt in order to take advantage.

The Executive Summary (PDF) topics include:

• Preserving tradition in the midst of a design revolution.
• How and why customer sales journeys have been disrupted.
• Opportunities for OEMs in the digital experience space.
• Why creativity with new technologies will define the future for OEMs.

Register now to get exclusive insights from our conversation with Benjamin Nawka, Head of Design Daimler Truck Asia and Adobe’s Chief Strategy Officer, Scott Belsky.

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