Understanding, who doesn’t buy our cars and why with BMW.

Watch now

On Demand Session

Today, around 80% of customers that research an OEM online will never reach out to a sales representative.

Thankfully, the disruptive new technologies that have changed the way people buy cars also allow OEMs to gain deeper insights into what customers think and feel.
In our exclusive video session, Who Doesn’t Buy Our Cars? (And Why), automotive experts discuss how OEMs can learn from lost opportunities and create experiences that inspire.

Topics include:

  • How to overcome the paradox of choice.
  • Connecting and analyzing data across the entire sales journey.
  • How quiet quitting relates to potential lost sales.

Register here to watch the full video (session length: 22 mins.)

Watch now | video
Join Jan Borgwardt as he chats with Dr. Jens Thiemer and Neerav Bhansali to unpack the modern sales environment and what needs to be done to close the deal.
Our guests

Dr. Jens Thiemer

Former SVP Customer and Brand
BMW Group

Neerav Bhansali

Head of Industry GTM Strategy

Automotive & Mobility


Our speaker

Jan Borgwardt

Principal Automotive & Lead Central Europe Adobe Digital Strategy Group


Who Doesn’t Buy Our Cars? (And Why)

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