Our guests
AUTOMOTIVE DIALOGUES: DRIVING CX
Understanding, who doesn’t buy our cars and why with BMW.
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On Demand Session
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Today, around 80% of customers that research an OEM online will never reach out to a sales representative.
Thankfully, the disruptive new technologies that have changed the way people buy cars also allow OEMs to gain deeper insights into what customers think and feel.
In our exclusive video session, Who Doesn’t Buy Our Cars? (And Why), automotive experts discuss how OEMs can learn from lost opportunities and create experiences that inspire.
Topics include:
- How to overcome the paradox of choice.
- Connecting and analyzing data across the entire sales journey.
- How quiet quitting relates to potential lost sales.
Register here to watch the full video (session length: 22 mins.)
Join Jan Borgwardt as he chats with Dr. Jens Thiemer and Neerav Bhansali to unpack the modern sales environment and what needs to be done to close the deal.
Dr. Jens Thiemer
Former SVP Customer and Brand
BMW Group
Neerav Bhansali
Head of Industry GTM Strategy
Automotive & Mobility
Adobe
Our speaker
Jan Borgwardt
Principal Automotive & Lead Central Europe Adobe Digital Strategy Group
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Who Doesn’t Buy Our Cars? (And Why)
For questions contact us at automotive@adobe.com