Driving performance through personalization.

Unlock new possibilities in automotive customer experience management.

For effective marketing, awareness is only a small piece of the puzzle. Companies that prioritize personalization can grow revenue by as much as 40% compared to their counterparts. Shifting from mass communication to personalized experiences can have a huge impact on customer outcomes and ROI.

Our session on personalization at scale explores how bringing people, processes and technology together can revolutionize customer experiences in-and-out of the vehicle, and positively impact your organisation.

Discover the why, what, and how of personalization at scale with our speaker, Jan Borgwardt and navigate game-changing topics such as:

· Adopting a people first approach and implementing a customer-centric approach

· Consolidating siloed information, data, and platforms

· Creating an environment that allows for quickly learning and adapting based on learnings

· Deliver a wholistic customer experience across channels and over time