As North America’s #1 consumer electronics retailer, serving more than 200 million customers across stores, ecommerce, retail media, marketplace, and business channels, Best Buy needs to create, store, and distribute thousands of assets across teams and touchpoints without losing control of rights, approvals, or brand consistency.

That has made the company’s digital asset management system more than a repository. With Adobe Experience Manager Assets as its enterprise DAM, connected with Adobe Workfront and Adobe Firefly Creative Production for Enterprise, Best Buy is building an AI-ready content supply chain where teams can create, find, govern, reuse, and activate content faster.

“The demand for content continues to grow,” said Stacy Aase, Associate Director of Product Management, Marketing Technology at Best Buy. "As AI enables content to be created and consumed faster than ever, our North Star is a connected ecosystem behind the scenes that can continually grow and evolve with our business.”