Olivia Kwon Best

GM Digital Strategy Group - Retail & Consumer Goods
Adobe

Olivia provides strategic advisory services around omnichannel experience transformation for Adobe's enterprise customers. Prior to joining Adobe in 2018, Olivia was the VP Omnichannel at Macy's Inc, where she led strategic initiatives to advance Macy's and Bloomingdale's marketing and digital capabilities. Olivia also spent 15 years in strategy & operations consulting, most recently at Deloitte Consulting. She specialized in omnichannel strategy & transformation and merchandising optimization. She has a strong track record of designing and implementing omnichannel transformation programs, collaborating with cross-functional leaders to deliver results.

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Vivek Pandya

Lead Insights Analyst & Group Manager
Adobe

Vivek is a leading analyst and ecommerce expert who has worked with some of the largest CPG & Technology organizations in the world, to drive key digital marketing & data science initiatives. As the Senior Digital Insights Manager for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity, and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group.

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