David Raab
Founder
CDP Institute
David Raab is a widely recognized expert in marketing technology and analytics. Working as an independent consultant since 1987, David has specialized in marketing trends, technology strategy, product requirements, and vendor selection. Clients include major firms in retail, insurance, health care, communications, publishing, consumer goods, marketing services, and technology. Author of Marketing Performance Measurement Toolkit, B2B Marketing Automation Vendor Selection Tool, and Guide to Customer Data Platforms. Founder of Customer Data Platform Institute.
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Matt Skinner
Product Marketing
Adobe
Matt Skinner is a product marketer for Adobe Real-Time CDP and Adobe Audience Manager DMP. He joined Adobe in 2016. Prior to this, he spent 10 years in media buying and media strategy, both agency and client-side, with a focus on integrated digital marketing.
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