Real-time Customer Data Platform
Real-time Customer Data Platform
Collect, normalize and unify all known and unknown individual data and company data into robust, real-time people and account profiles that let B2C and B2B marketers deliver personalized experiences across any channel, at scale.
A virtual event April 27–28.
Discover best practices and learn from top brands during two days of keynotes, sessions, and sneak peeks.
Real-time people and account profiles
Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.
Actionable insights for B2C and B2B
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile, and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Read how Real-time CDP solved marketing’s three biggest challenges here.
Streaming data collection
Normalized, flexible data model usable across Adobe and non-Adobe connections
People and account-based data schemas designed for B2B and B2C marketing
Unified, real-time data streaming across connected systems
Convenient library of pre-built people and account-based data source connectors
Real-time profiles and activation
Unified people and account profiles that contain personal and company data
Drag-and-drop segmentation designed for marketers
People and account-level identity resolution and profile enrichment
Real-time activation in all channels and environments
Patented Data Governance
Preset and customizable data governance framework for peace of mind
Data source labeling and policy creation to ensure compliance
Automated enforcement to prevent policy violation
Convenient data lineage for easy modification
In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.
Blog
Combine known and unknown data to create one-to-one personalized experiences across all channels.
Blog
Real-time CDP lets marketers unify data from all sources and systems and activate across channels in real time.