Adobe Real-Time Customer Data Platform
Unify, activate, and govern B2C and B2B marketing data in real time
Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.
The benefits of Real-Time Customer Data Platform
Single, uniform data format
Combine consumer data, professional data, or both – internal, external, known, and pseudonymous – using a standard taxonomy that can be activated in real-time.
Real-time people and account profiles
Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.
Actionable insights for B2C and B2B
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile, and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Single CDP for managing both B2C and B2B lines of business
Connect both your B2C and B2B data to create hybrid profiles made up of combined consumer and professional behavior that identify and power new revenue opportunities across teams and lines of business.
Real-Time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-Time CDP solved marketing’s three biggest challenges here.
Real-Time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-Time CDP solved marketing’s three biggest challenges here.
Purpose-built from the ground up to power B2C and B2B marketing at scale
Streaming data collection
Normalized, flexible data model usable across Adobe and non-Adobe connections
People and account-based data schemas designed for B2B and B2C marketing
Unified, real-time data streaming across connected systems
Convenient library of pre-built people and account-based data source connectors
Real-time profiles and activation
Unified person and account profiles that contain consumer data, professional data, or both types of data combined
Drag-and-drop segmentation designed for B2C and B2B marketers
Person and account-level identity resolution and profile enrichment
Real-time activation in all channels and environments
Patented Data Governance
Preset and customizable data governance framework for peace of mind
Data source labeling and policy creation to ensure compliance
Automated enforcement to prevent policy violation
Convenient data lineage for easy modification
Combined B2C & B2B data
A single CDP used for multiple lines of business
Combined consumer and professional data inside a unified CDP
Hybrid person profiles containing both consumer and professional behavior and attributes
People & account-based segmentation powered by B2C and B2B data
When it comes to multichannel marketing hubs, choose a Magic Quadrant Leader.
In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.
Recommended reading
Blog
Real-Time CDP, Real-Time customer experience
Combine known and unknown data to create one-to-one personalized experiences across all channels.
Blog
Solving the customer data platform problem
Real-Time CDP lets marketers unify data from all sources and systems and activate across channels in real time.