Digital rights management (DRM) is a broad term that describes how organizations control the publication and use of digital assets.
An important part of DRM is digital asset management (DAM) — how an organization organizes, stores, retrieves, and shares content in its asset library.
Digital rights management ensures that your organization only publishes content it has the rights to use. If you publish a digital asset without the correct permissions in place, your organization could face legal penalties.
Making DRM part of your processes and taking advantage of DRM technologies as soon as you begin to work with digital content will protect your business and make workflows easier.