Adobe Commerce Use Case
Grow your business and reach more customers with advanced B2B tools. Adobe Commerce lets you manage complex catalogues, pricing and promotions — and empowers your customers with convenient self-service capabilities.
Adobe Commerce makes it easy to deliver sophisticated, personalised experiences that drive conversion, loyalty and market expansion.
Streamline the creation of B2B buying portals and digitise your ordering process with a robust set of features in Adobe Commerce. Prebuilt requisition lists let you support complex company accounts with multiple buyers and offer quick ordering options for frequently purchased items. Customers can shop using established approval workflows and their preferred payment methods, including company credit. The result is a convenient, 24/7 purchasing experience for your customers that increases your sales and drives business growth.
Expedite product discovery and drive larger B2B order volumes with AI-powered personalisation tools such as search, product recommendations and category merchandising. Adobe Commerce also lets you tailor content, promotions and pricing to specific buyers, leading to increased conversion rates and repeat business. Additionally, our self-service sales portal empowers your customers to independently track deliveries, view quotes and order history, access invoices, request returns and manage buyers and permissions.
Broaden your market reach and engage diverse customer bases with support for B2B, D2C, B2B2C and B2B2B business models — all from one platform. With native B2B and B2C functionality, a flexible catalogue model and support for parent-child account structures, you can embrace multiple sales models, strengthen customer relationships across different segments and enhance long-term profitability.
