ADOBE JOURNEY OPTIMIZER CHANNELS
Email marketing
Craft relevant, personalised emails that engage each customer in their unique contexts. Journey Optimizer empowers you to orchestrate in-the-moment email journeys triggered by customer behaviours to drive maximum impact for your email programmes.
Personalised, behaviour-based emails
Send real-time, behaviour-based emails to map your engagement to each customer’s unique journey.
- Real-time journeys. Create multi-step journeys that send emails based on customer behaviours or business events, such as sign-ups, purchases, loyalty levels and more.
- On-demand audience-based campaigns. Orchestrate and deploy batch campaigns — such as weekly promotions, newsletters and email series — to your full customer base or defined audiences.
- Cross-channel communications. Manage contextual real-time journeys, emails and omnichannel communications from a single application to ensure consistency, boost relevance and drive conversion.
Learn more about email for customer journeys.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 26, 2024 at 11:55
Email design and personalisation
Use marketer-friendly tools to quickly design and edit emails from scratch, templates or HTML import. Personalise your emails with rules and dynamic content to ensure your message resonates.
- Email designer for flexible authoring. Use a drag-and-drop interface to design email layouts, content components, images and offers.
- Seamless email workflows. Accelerate your workflows with out-of-the-box templates, access to Adobe Stock images, reusable content fragments and full design flexibility across HTML and visual editing.
- HTML creation, import and conversion. Automatically convert HTML emails to drag-and-drop for no-code editing, personalisation and finalisation.
- Assets at your fingertips. Tap into the embedded marketer-friendly DAM to store, manage, discover and distribute digital assets. Update content with a direct connection to Adobe Creative Cloud.
- Dynamic personalisation. Make each customer feel like the email was created just for them. Personalise every aspect from dynamic content to offers, send-time and email frequency.
- Preview and proof. Preview responsive emails from the customer's perspective before sending using embedded inbox rendering from Litmus. Test message display across devices and email clients.
AI-powered email creation and optimisation
Apply AI to send the right messages and offers in just the right moments while optimising the performance of your email programme.
- AI Assistant Content Accelerator. Generate engaging emails that incorporate your content, context and brand guidelines.
- Send-time optimisation. Use machine-learning to predict the best time to send an email for maximum engagement. Schedule personalised send-times for each user to grow your open and click rates.
- Intelligent decisioning. Set rules or use AI guidance to determine the next-best offer, message or product. Customer-specific offers can be easily embedded into your emails from within your workflow.
- Experimentation and testing. Run experiments to identify and scale up the best email variants for your business goals without interrupting your current campaigns.
- Reporting and measurement. Get a clear view of your email programme’s performance with minute-by-minute updates that let you understand performance over time — including delivery, interaction rates and customer journey progression.
Deliverability
Optimise inbox placement and stay ahead of deliverability risks with a powerful set of capabilities combined with strategic services to monitor, diagnose and introduce best practices.
- Efficient IP warming. Boost deliverability and maintain a strong email reputation with IP warming workflows that methodically raise email volumes over time.
- Spam check analysis, testing and alerts. Check emails for common spam triggers to detect and correct potential spam flagging before it happens. Get real-time alerts, identify issues, adjust tactics and maximise deliverability.
- Deliverability guidance. Strategic consultants can set you up for success with deliverability best-practices and proactive monitoring to keep you ahead of the curve.
Learn more about deliverability.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 26, 2024 at 11:56
Compliance, consent and privacy
Manage email marketing with greater efficiency while adhering to your brand's data privacy and security standards.
- Email suppression. Use email suppression lists to filter out specific contacts during segmentation.
- Email frequency. Design frequency rules to respect your customers' communication preferences.
- Data Usage Labelling and Enforcement (DULE) governance. Prevent sensitive fields from being exported to third-party systems by leveraging the DULE governance framework.
- Privacy and security. Adobe is Co-Chair for M3AAWG, ESPC, DMA and other industry groups. For enhanced security needs, explore Privacy and Security Shield and Healthcare Shield options.
Learn how to evolve to customer-centric email marketing.
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