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ADOBE JOURNEY OPTIMIZER CHANNELS
Email marketing
Craft relevant, personalised emails that engage each customer in their unique contexts. Journey Optimizer empowers you to orchestrate in-the-moment email journeys triggered by customer behaviours to drive maximum impact for your email programmes.
Personalised, behaviour-based emails
Send real-time, behaviour-based emails to map your engagement to each customer’s unique journey.
- Real-time journeys. Create multi-step journeys that send emails based on customer behaviours or business events, such as sign-ups, purchases, loyalty levels and more.
- On-demand audience-based campaigns. Orchestrate and deploy batch campaigns — such as weekly promotions, newsletters and email series — to your full customer base or defined audiences.
- Cross-channel communications. Manage contextual real-time journeys, emails and omnichannel communications from a single application to ensure consistency, boost relevance and drive conversion.
Learn more about email marketing for customer journeys.
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Email design and personalisation
Use marketer-friendly tools to quickly design and edit emails from scratch, templates or HTML import. Personalise your emails with rules and dynamic content to ensure your message resonates.
- Email designer for flexible authoring. Use a drag-and-drop interface to design email layouts, content components, images and offers.
- Seamless email workflows. Accelerate your workflows with templates, access to Adobe Stock images, reusable content fragments, flexibility across HTML and visual editing and customised brand themes (coming soon).
- HTML creation, import and conversion. Automatically convert HTML emails to drag-and-drop for no-code editing, personalisation and finalisation.
- Assets at your fingertips. Tap into the embedded marketer-friendly DAM to store, manage, discover and distribute digital assets. Update content with a direct connection to Adobe Creative Cloud.
- Dynamic personalisation. Make each customer feel like the email was created just for them. Personalise every aspect from dynamic content to offers, send-time and email frequency.
- Preview and proof. Preview responsive emails from the customer's perspective before sending by using embedded inbox rendering from Litmus. Marketers can also test personalisation, multi-language variants, experiments and message display across devices and email clients.
AI-powered email creation and optimisation
Apply AI to send the right messages and offers in just the right moments while optimising the performance of your email programme.
- AI Assistant for content generation. Generate engaging emails that incorporate your content, context and brand guidelines. AI Assistant can craft email components, such as subject lines, pre-headers, email copy and images — individually or within preselected templates.
- Send-time optimisation. Use machine-learning to predict the best time to send an email for maximum engagement. Schedule personalised send-times for each user to grow your open and click rates.
- Intelligent decisioning. Set rules or use AI guidance to determine the next-best offer, message or product. Customer-specific offers can be easily embedded into your emails from within your workflow.
- Experimentation and testing. Run experiments to identify and scale up the best email variants for your business goals without interrupting your current campaigns.
- Reporting and measurement. Get a clear view of your email programme’s performance with minute-by-minute updates that let you understand performance over time — including delivery, interaction rates and customer journey progression.
Email deliverability
Ensure your emails land in inboxes and not spam folders with best-in-class tools and expert support.
- Efficient IP warming. Boost deliverability and maintain a strong email reputation with IP warming workflows that methodically raise email volumes over time.
- Spam check analysis, testing and alerts. Check emails for common spam triggers to detect and correct potential spam flagging before it happens. Get real-time alerts, identify issues, adjust tactics and maximise deliverability.
- Deliverability guidance. Strategic consultants can set you up for success with deliverability best-practices and proactive monitoring to keep you ahead of the curve.
Learn more about email deliverability.
Content as a Service v3 - adobe journey optimiser - Wednesday, 1 October 2025 at 12.26
Compliance, consent and privacy
Manage email marketing with greater efficiency while adhering to your brand's data privacy and security standards.
- Email suppression. Use email suppression lists to filter out specific contacts during segmentation.
- Email frequency. Design frequency rules to respect your customers' communication preferences.
- Data Usage Labelling and Enforcement (DULE) governance. Prevent sensitive fields from being exported to third-party systems by leveraging the DULE governance framework.
- Privacy and security. Rest assured knowing Adobe is co-chair for M3AAWG, ESPC, DMA and other industry groups. For enhanced security needs, explore Privacy and Security Shield and Healthcare Shield options.
Learn more about maximising the impact of email marketing with Journey Optimizer.
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Learn how to evolve to customer-centric email marketing.
Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.
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Questions? We have answers.
How does Adobe Journey Optimizer handle email?
Journey Optimizer lets enterprise teams send personalised, event-driven emails and batch campaigns from the same journey canvas. Creative teams can reuse approved assets, generate copy with AI and run A/B tests without switching tools.
Can Adobe Journey Optimizer automate send times?
Yes. Adobe Journey Optimizer uses AI to find the best send time for each person based on previous engagement. It also manages throttling and frequency to avoid overwhelming inboxes.
Does Adobe Journey Optimizer support transactional and service emails?
Yes. Marketing teams can trigger password resets, confirmations and account updates based on real-time customer actions and system events.
How is compliance handled in Adobe Journey Optimizer?
Adobe Journey Optimizer enforces consent preferences and data policies at the time of execution. If a customer opts out or a data field is restricted, that message won’t be sent.
How can Adobe Journey Optimizer improve email performance for marketing leaders?
With real-time decisioning and testing, Journey Optimizer helps optimise open rates, click-throughs and conversions. Leaders can track performance by audience, message and time window.
How do creative teams manage brand consistency in email at scale?
Adobe Journey Optimizer allows teams to use approved components, brand kits and image libraries for rapid, on-brand creative assembly.
What role does Adobe Journey Optimizer play in lifecycle email programmes?
Adobe Journey Optimizer supports welcome, onboarding, loyalty and win-back programmes with logic that adapts to customer behaviour in real time. Emails are sent based on journey state, not rigid timelines.
Can CIOs monitor and control email operations from a compliance perspective?
Yes. Email messages follow the same data usage and consent policies managed in Adobe Experience Platform. CIOs can audit delivery logic, segmentation and targeting parameters centrally.
title
Create personalised, impactful email journeys for every customer.
CardDescription
Adobe Journey Optimizer lets you craft, deliver and optimise targeted, relevant email journeys triggered by real-time customer behaviours.
cardDate
2024-10-04
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-journey-optimizer