ADOBE EXPERIENCE CLOUD FOR HEALTHCARE
Healthcare is personal. Now the experience can be, too.
Experience Cloud for Healthcare delivers personalised care experiences to drive choice, loyalty and improved health outcomes.
Your HIPAA-ready solution that honours consumer preferences and delivers exceptional experiences.
Powered by Healthcare Shield, Adobe Experience Cloud for Healthcare sets the standard for responsible consumer data management by ensuring patient health information is created, received, transmitted or maintained within industry-required safeguards while also honouring consent and preferences that determine how consumer data is used, managed and maintained.
Providers and healthcare systems
With a full snapshot of patient health conditions, preferences and behavioural insights, healthcare teams are better equipped to guide patient wellness journeys, encourage care plan compliance and deliver meaningful digital-first engagement.
Using patient data available in Experience Cloud for Healthcare, payors can create a holistic, end-to-end view of members to help reduce costs and support care navigation. From new enrolments to wellness programmes and even customer support, referencing a single unified profile unlocks the ability to deliver 1:1 personal care experiences.
Through Experience Cloud for Healthcare, life sciences organisations can securely access and use real-world healthcare data, coupled with real-time behavioural data, to identify and enrol patients for relevant trials, accelerate speed to market, improve adherence and influence HCP behaviours.
Experience Cloud for Healthcare offers a range of omnichannel capabilities giving pharmacies a more accurate understanding of consumer health and behavioural data, making it easier to unify in-store and digital experiences through automated prescription alerts, data-driven offers and personalised loyalty programmes.
“Digital doesn’t mean easier. It’s not getting simpler. There are more channels emerging. There are more expectations from customers. You have to be quicker, smoother, more seamless and integrated.”
VP of Global Marketing Strategy and Transformation
Walgreens Boots Alliance