2023 DIGITAL TRENDS: RETAIL IN FOCUS

This year, retailers are making ultra-personalisation a priority.

Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalised customer experiences.

Get the report

暫停動畫 播放動畫

Creative Creative and seamless personalisation will give retailers a competitive edge in making ‘wow’ moments a staple of every customer experience.

As digital adoption levels out, retailers are focused on delivering great experiences that meet shoppers’ high expectations. But experiences that delight one day can become normalised the next. Brands that harness the power of data, technology and employee creativity will exceed customers’ needs in 2023 — and beyond.

Our annual research with Econsultancy uncovers key findings, including:

  • Retailers are moving toward unified commerce models that use real-time data to create ultra-personalised experiences both online and in-store.
  • Hybrid shopping environments will be key to meeting customer demands for great experiences that consistently deliver the ‘wow’ factor.
  • Retailers must prioritise data to accurately predict their customer needs and serve personalised experiences at scale across all channels.

Get the report

style
m spacing
style
Grid width 8, center

Hone your competitive edge by checking out the trends influencing great customer experiences in 2023.

Get the report

style
L Spacing
style
resource-form
style
container, xl spacing, resource-form
title
2023 Digital Trends — Retail in Focus
CardDescription
Learn about current trends shaping the retail industry’s development of ultra-personalized customer experiences in this annual research from Adobe and Econsultancy.
cardImage
original_entity_id
b73ae335-db60-39c9-ab54-facb01fc650e
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:industry/retail