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coming soon

The latest innovations for Real-Time CDP.

Real-Time CDP Collaboration advancements and expansion

• Access to Collaboration will soon expand to countries beyond the United States.
• Expand audience insights by connecting with Amazon Marketing Cloud.
• Execute retail and commerce media use cases via offsite activation partners.
• Support for brand-to-brand collaboration.

Expand audience composability with Snowflake through bi-directional workflows.

• Build upon existing minimal movement workflows from Snowflake to Real-Time CDP by utilising a net new bi-directional pattern to complete a round trip of federation.
• Now, access audiences and datasets that reside in Real-Time CDP, within Snowflake to further scale customer data operations.

AI Assistant and Audience Agent

• Use the Adobe Experience Platform AI Assistant conversational interface to optimise audiences and make more informed decisions.
• Enhance productivity with Audience Agent to take action on insights, automate workflows and operate autonomously.