Adobe Analytics Features

Adobe Content Analytics

Get comprehensive insights into image performance with in-depth reports and visualisations. Content Analytics uses AI and machine learning (ML) to identify the characteristics driving engagement so you can optimise content at scale.

Content measurement and ROI

Elevate your content strategy with a comprehensive understanding of content performance, customer engagement and conversion measurement insights — so creative and content marketing teams can make data-driven optimisations.

Content insights. View key asset metrics — such as impressions, click-through rates, top-performing attributes and placements — to understand how published images engage visitors.
Asset conversion. View asset performance and engagement rates alongside conversion metrics to determine the images and assets driving results.
Webpage conversion. Evaluate how an entire webpage experience — including all embedded imagery — contributes to conversion with additional filtered views.
Cross-channel performance (in development). Understand how paid media and email assets lead to conversions and determine which to prioritise for increased awareness and engagement.

Metrics for two different website experiences and multiple assets

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Metrics for a specific asset and its attribute information

Content intelligence

Quickly and easily investigate large volumes of content data with intuitive, out-of-the-box reporting and visualisation tools. Teams can quickly assess asset performance, uncover engagement trends, spot anomalies, identify optimisation opportunities, enhance segmentation and define new audiences for activation.

Advanced analysis. Filter data by asset, attribute, metadata, audience, engagement and more to answer vital business questions.
Content performance templates. Get reporting up and running quickly with purpose-built templates that generate content performance metrics and visualisations.
Asset inspector. View asset thumbnails within the user interface and get detailed insights of the metadata — including assigned image attributes, page placements and performance metrics.
Anomaly detection. Get in-app alerts for statistically significant anomalies in your content data, such as sudden spikes or declines in asset or attribute engagement.
Audience publishing. Define audiences based on content views or engagement and immediately share them for activation and orchestration across other Adobe products.

Learn more about Content analysis.

Data connection and AI-driven automation

Unlock a new level of content insights with AI and ML services that automatically extract and organise image attributes for analysis, letting you better understand the content driving engagement.

Automatic image attribution. Save time and resources using AI to review images and automatically assign relevant attributes — such as colour, image background tone, emotion, aesthetic, keywords and more.
Data connections. Connect content event data with customer behavioural data to uncover the impact of content on engagement and conversion.
Simplified tagging structure. Reduce complexity and overhead by using a single Adobe Experience Platform Web SDK to capture all your digital and content events.
Automatic asset identification (in development). Leverage an AI-powered service that assigns asset IDs to unique images across your experiences without duplication, even if they appear on multiple pages, in different file types, sizes or crop ratios.

AI organising asset attributes and experience attributes for a travel ad

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Learn more about Content measurement.

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FORRESTER REPORT

The Total Economic Impact™ of Adobe’s Content Supply Chain Solution.

Learn how this Adobe solution delivered a 310% return on investment.

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Learn how to use product analytics for product and marketing teams.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.

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Content as a Service v3 - Content Analytics - Wednesday, 12 March 2025 at 14.59

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Let us show you the full power of Adobe Content Analytics.

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Thank you for your interest in Adobe Content Analytics. Your request has been submitted to an Adobe representative who will contact you shortly.

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Increase content engagement with data-driven insights.

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Measure vital content performance and trends using AI to drive better customer experiences and optimise content at scale with Adobe Content Analytics.

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2024-11-13

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Measure vital content performance and trends using AI to drive better customer experiences and optimise content at scale with Adobe Content Analytics.

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caas:content-type/product-page