ADOBE EXPERIENCE MANAGER FORMS FEATURES

Adaptive forms

Ensure a convenient and engaging experience for every customer, while empowering your teams with tools to create, track and optimise dynamic forms that seamlessly adapt to any device or channel.

Auto pre-fill

Reduce errors and effort by pre-filling forms with data from back-end systems like CRM and enterprise resource planning (ERP). Then post submitted form data back to your systems for continued pre-fill optimisation.

Integrated back-end systems. Populate fields with available data from systems such as CRM and ERP, regardless of vendor. Additionally, you can integrate with back-end systems through protocols like SOAP, REST, OData and more.
Easy-to-use visual interface. Use drag-and-drop data fields to prefill information into the adaptive form interface.
Submission data. Send data from submitted forms directly to your source-of-truth systems to reduce errors and the administrative burden associated with re-keying data.
Mobile device features. Let customers scan an ID barcode and automatically populate fields like name, address, date of birth and more.

Mobile-responsive forms

Let customers complete forms on the go using their preferred device. With Experience Manager Forms, you can create forms once, preview the look and feel across devices and publish to any screen size.

Adaptive forms. Create a single form that automatically resizes and reflows on mobile devices.
Cohesive look and feel. Deliver a consistent brand image by applying the same theme across all devices.
Cross-channel save and resume. Let clients save in-progress forms and complete them later — even on another device.
Form field validation. Validate form fields — such as phone numbers and addresses — and offer context-sensitive help to reduce the possibility of errors.

Automated forms conversion

Automatically convert all your legacy PDF forms and traditional input fields to digital, mobile-responsive, adaptive forms using AI-powered form automation. This lets you unlock capabilities for form analytics and themes.

AI-powered form automation. Automatically identify and transform input fields from traditional PDF or XFA documents into mobile-responsive, adaptive forms. This ensures forms render properly no matter what devices your customers use.
Form analytics. Instantly apply analytics to converted PDF forms.
Reusable components. Extract fragments and components to reuse when creating new forms.
Themes and styles. Easily apply themes to new forms by selecting from your list of pre-approved styles, keeping your branding consistent.

Financial services PDF form being converted into a mobile-responsive one

Search query locating a form based on tags

Form discovery

Let customers find relevant forms using simple search queries, tags, filters and geolocation on any device through a personalised portal, with or without authentication.

Simple search criteria. Let customers use a wide range of search criteria to search for keywords and other properties — such as last modified data.
Device detection. Determine which device and screen size customers are using to further narrow the form search.
Geolocation search. Present the most relevant forms based on the customer’s location.
Icons and descriptions. Customise icons and descriptions during form creation to help customers recognise and select the right forms.

Form testing and optimisation

Natively design and run A/B tests for different versions of forms. You can view results in real time and pick winners to optimise enrolment conversion rates.

Testing and targeting. Integrate with Adobe Target and quickly stand up A/B testing to optimise forms and streamline enrolment.
User-friendly analysis. Leverage customisable reporting capabilities to visualise form performance.
Personalised experiences. Create the best and most optimised enrolment experience to drive conversion by presenting relevant content to targeted users.