Adobe Journey Optimizer Features
Journey orchestration
Build multi-step customer journeys that trigger a sequence of interactions, offers and messages. Engage across channels at the perfect moment based on customer actions and business signals.
Journey designer
Build multi-step customer journeys using an intuitive drag-and-drop canvas. Orchestrate and activate messages, offers and other content across channels to target customers based on behaviours, contextual data and business events.
- Context-driven engagement. Engage customers in real time based on contextual data and events, such as sign-ups, purchases, order status, flight delays, loyalty and more. Tap into data from API services to update audiences or trigger customised actions.
- Built-in and customised actions. Use built-in actions to send messages across inbound and outbound channels. Create customised actions to launch messages from a third-party system.
- Real-time triggered messages. Instantly send one-to-one messages through any available channel when an event occurs or a signal is received.
- Flexible journey paths. Use conditions to segment audiences into unique customer journey flows. Create time-based steps, percentage splits and caps on number of customers directed to each journey path.
- Journey testing. Use test profiles to preview journeys from your customers’ point-of-view. Gain insights and confidence before journeys go live.
Learn more about journey designer.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 26, 2024 at 11:24
Journey reporting
Use powerful measurement and reporting tools to visualise and monitor how your customers move through their journeys and engage across channels.
- Instant understanding. Check which customers qualify for a journey prior to activation and monitor their progress along specific paths to optimise journeys, reduce churn and enhance engagement.
- Comprehensive insights. Use built-in visualisations, reporting and measurement capabilities to track performance against business metrics and get insights into your campaigns, journeys and channels — all from a single view.
Extensibility
The flexibility and openness of Journey Optimizer lets you ingest data from across sources, enrich audiences and connect with third-party systems to send messages or API calls.
- Flexible data ingestion. Ingest data from Adobe applications, cloud-based storage, databases and external sources. You can also structure, label and enhance incoming data from Adobe Experience Platform.
- Customised actions. Configure customised actions with any service from any provider called through a REST API with a JSON-formatted payload. Use APIs to trigger message sends from third-party systems.
Use case playbooks
Explore a catalogue of over 29 unique journey and campaign playbooks and activate key use cases in just a few clicks. Filter by industry, channel and marketing goal to find the perfect playbooks for your business.
- Visualise common use cases. Explore visual flows for each playbook to understand each touchpoint through the perspective of your target persona.
- Sync and confirm assets. Synchronise assets automatically for each playbook — such as schemas, audiences, messages and journeys — to your company’s ingested data for testing and activation.
- Launch key use cases, fast. Launch common use-cases such as abandoned basket, in-app welcome, purchase confirmation, onboard guests and fans, product promotion, increase purchase order and more.
Learn more about use case playbooks.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 26, 2024 at 11:25
Campaigns
Deliver campaigns to specific audiences through any channel. Set campaign execution timing for one-time sends or recurring frequency.
- Campaign creation. Design, schedule and deploy campaigns for promotional offers, customer engagement, announcements, legal notices, policy updates and more.
- API-triggered campaigns. Set API-triggers that initiate marketing, transactional or operational communications (such as password reset) based on REST API payloads. Personalise the message with profile attributes and real-time contextual data.
- Campaign reports. Access global reports that detail your campaign’s performance and engagement including statistical breakdowns and key metrics by campaign, channel and experiments.
Learn how to use journey orchestration features.
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