Traditional marketing is an uphill climb. With lead chasing, audience guesswork and imprecise tracking and analysis comes marketing missteps — and missed opportunities. Disjointed customer experiences and miscalculated handoffs to sales teams can sink your deal and your reputation. To stay ahead, teams needs to scale, become more precise and adapt to customer demands in real time.
But the best marketing team in the world can’t manage all the data and unique customer journeys needed to create customer relationships at enterprise scale. To keep growing, marketers need marketing automations to find the right prospects and personally nurture them through complex, self-led customer journeys.