B2B Data and Insights Solution
Make data the foundation of revenue growth.
Go-to-market teams often struggle to get a holistic picture of accounts and activity. Adobe connects an organisation’s customer data with online and off-line activity to create an accurate view of customer relationships.
Better customer relationships begin with connected digital experiences.
Centralise fragmented B2B data.
Quality data is the foundation for effective account planning and engagement. Create complete account profiles by combining first- and third-party data with customer records.
- Unify real-time profiles. Centralise known and pseudonymous customer data in real time to establish account and individual profiles.
- Manage business audiences. Intelligently create account lists using propensity scoring that predicts likelihood to convert and augment them with additional lists from third parties.
- Activate new B2B audiences. Personalise campaigns by activating B2B customer profiles and partner data using an AI Assistant to increase messaging relevance.
Enhance experiences through deep analysis.
Marketing and sales need to know where customers are in their journey to inform the next best action. Connect marketing efforts to revenue by generating behavioural insights on decision makers within target accounts across channels, campaigns and content.
- Get end-to-end analysis. Map a complete view of the customer journey through rich, adaptable visualisations, AI-supported workflows and real-time self-serve reporting capabilities.
- Discover AI-driven insights. Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modelling and queries.
- Connect cross-channel customer data. Optimise and analyse integrated marketing performance across campaigns, channels, devices and content for a powerful, data-driven story.
Measure campaign, channel and content impact on ROI.
Move beyond traditional attribution models by using AI to assess the value of every touchpoint. This gives your marketing teams deeper insights and allows them focus resources on the optimal mix of marketing channels.
- Track every interaction. Leverage native integrations to aggregate and account for every buyer interaction — both online and off-line — across marketing and sales, from first touch to closed/won.
- Identify critical touchpoints. Use pre-built attribution AI to determine which touchpoints have the most impact and are critical to winning deals.
- Deliver enterprise-wide insight. Improve your attribution reporting with role-based dashboards and deep data exploration through ad hoc analysis.
Data and insights are powered by these Adobe products.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organisations. Adobe solutions work together to help us to connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read EY’s story
