Real-time Customer Data Platform

How Real-Time CDP compares to other data platforms.

Adobe Real-Time CDP offers real-time customer insights and data updates others can’t

Comparison

Questions

What Real-Time CDP offers

What other solutions offer

How complete is the profile?

Dynamic people and account profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

Can I support both my B2C and B2B businesses?

Simultaneously combine consumer and business buyer data into a single profile using one CDP to support both of your B2C and B2B businesses.

Lack B2B support and unified account profiles, or requires the purchase multiple CDPs and/or multiple instances which increases cost and complexity.

Can I connect other Adobe applications?

Unmatched native integrations with Adobe applications provide streamlined deployment, seamless data transfer, single sign-on, and consistent UI experiences.

Superficial integrations with Adobe applications result in more code to manage, latencies, and potentially duplicative workflows between systems.

How can I be sure it supports my B2B data and account-based marketing use cases?

Adobe's industry-leading Experience Data Model (XDM) was purpose-built from the ground up to support and unify B2B data into account profiles that include primary data objects including lead, contact, account, opportunity, buying groups and more to power account-based experiences for business buyers.

Re-purposed technology, businesses and data models that severely limit scale, data and usability for B2C and B2B use cases, and the including the lack of unified account profiles.

How fresh is the data?

People and account profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

How can I activate my customer data?

Real-time and batch data activation options through prebuilt B2B and B2C connections, with streaming APIs and SDKs available to build bespoke integrations with internal or external systems as needed.

Limited or superficial prebuilt integrations make it challenging to activate with key partners without requiring IT support. Restricted access to profiles in batch for custom integrations.

How much strain will it put on my IT team?

Prebuilt integrations with existing tech gives marketers streamlined workflows and frees up IT to focus on other strategic projects.

Significant integration may tax resources and generate constant requests from marketers to your IT team.

How do I ensure data is used responsibly?

Patented tools to operationalize data governance policies help ensure compliance and provide control over sensitive customer data.

Relies on users to perform data governance tasks before bringing data into the CDP, causing latencies and preventing real-time experiences.

Can I connect with non-Adobe applications?

Prebuilt source and destinations integrations with leading vendors across CRM, cloud storage, databases, analytics, advertising, mobile engagement, and more, with APIs available to build bespoke integrations with additional internal and external systems.

Limited prebuilt connectors and batch capabilities to develop custom integrations reduce the scope of data sources for ingestion or destinations for personalization.

Adobe Real-time CDP offers real-time customer insights and data updates others can’t

What Real-Time CDP offers
Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

What other solutions offer
Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

What Real-Time CDP offers
Simultaneously combine consumer and business buyer data into a single profile using one CDP to support both of your B2C and B2B businesses.

What other solutions offer
Lack B2B support and unified account profiles, or requires the purchase of multiple CDPs which increases cost and complexity.

What Real-Time CDP offers
Unmatched native integrations with Adobe applications provide streamlined deployment, seamless data transfer, single sign-on, and consistent UI experiences.

What other solutions offer
Superficial integrations with Adobe applications result in more code to manage, latencies, and potentially duplicative workflows between systems.

What Real-Time CDP offers
Adobe’s industry-leading Experience Data Model (XDM) was purpose-built from the ground up to support and unify B2B data into account profiles that include primary data objects including lead, contact, account, opportunity, buying groups and more to power account-based experiences for business buyers.

What other solutions offer
Re-purposed technology, businesses and data models that severely limit scale, data and usability for B2C and B2B use cases, and the including the lack of unified account profiles.

What Real-Time CDP offers
People and account profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

What other solutions offer
Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

What Real-Time CDP offers
Real-time and batch data activation options through prebuilt B2B and B2C connections, with streaming APIs and SDKs available to build bespoke integrations with internal or external systems as needed.

What other solutions offer
Limited or superficial prebuilt integrations make it challenging to activate with key partners without requiring IT support. Restricted access to profiles in batch for custom integrations.

What Real-Time CDP offers
Prebuilt integrations with existing tech gives marketers streamlined workflows and frees up IT to focus on other strategic projects.

What other solutions offer
Significant integration may tax resources and generate constant requests from marketers to your IT team.

What Real-Time CDP offers
Patented tools to operationalize data governance policies help ensure compliance and provide control over sensitive customer data.

What other solutions offer
Relies on users to perform data governance tasks before bringing data into the CDP, causing latencies and preventing real-time experiences.

What Real-Time CDP offers
Prebuilt source and destinations integrations with leading vendors across CRM, cloud storage, databases, analytics, advertising, mobile engagement, and more, with APIs available to build bespoke integrations with additional internal and external systems.

What other solutions offer
Limited prebuilt connectors and batch capabilities to develop custom integrations reduce the scope of data sources for ingestion or destinations for personalization.

Recommended for you

Let's talk about what Adobe Real-Time CDP can do for your business.