Headless commerce

Headless, API-based commerce is agile, fast, and flexible, letting you deliver seamless customer experiences across every channel and device.

Build the experiences your customers deserve

Analysts say headless commerce is as transformational to the industry as the advent of customer analytics or artificial intelligence. Headless unlocks the full potential of shopping experiences by letting merchants quickly author and deliver app-like experiences across any touchpoint, including single-page and multi-page web apps, mobile apps, IoT devices, and VR and AR. With headless API-based delivery, merchants can quickly create, evaluate, and deploy shoppable experiences and give customers faster response times and smoother experiences


Headless decouples the front end and back end architecture, allowing developers to work on either independently without affecting the other. Combine this with over 500 Rest and GraphQL operations offered by Adobe Commerce and you have complete flexibility and functionality across all front end layers — the various sites your customers interact with —  from a single back end. The headless infrastructure also integrates with other Adobe tools as well as third party frontends, making commerce experiences rich, connected, and available everywhere. 

Learn how a headless, API-based infrastructure helps your commerce business.

Adobe Commerce mobile centricity

See what makes it work

Unconstrained control

Companies have complete flexibility to build any custom front-end experience, using any technology, at any time.

Future-proof architecture

Even if companies have no plans to build a custom head today, with Adobe Commerce they have the peace of mind that their commerce platform is headless ready for tomorrow.

Uniformity across touchpoints

All touchpoints, regardless of technology, use the same APIs and services. This ensures consistent, frictionless customer experiences across all channels and digital touchpoints.

Innovate on new touchpoints

As new customer touchpoints emerge, companies have the freedom to build and test new experiences without being constrained or having to upgrade their backend.

Improved scalability

Headless APIs are optimized for efficiency, high performance, and low latency—only delivering exactly what’s needed.

Separation of development activities

Changes to the front-end code can be deployed independently of the backend, allowing for CICD development principles and agility to allow for constant experience innovation.

Cross channel

Build a custom front end to expose commerce in new digital touchpoints like IoT, AR/VR, or other connected interfaces.

Flexible and customizable

Headless architecture drives innovation in a quickly evolving digital world. However, Adobe Commerce provides options for flexibility with a traditional coupled storefront, a decoupled storefront in PWA Studio, compatibility with Adobe Experience Manager, and robust APIs to build out custom digital touchpoints.

PWA Studio

Progressive web application (PWA) technology delivers app-like shopping experiences on mobile and desktop devices. PWA Studio lets you easily build progressive web app experiences and give you the advantage of using Commerce’s integrated content tools like Page Builder.

Data warehousing management

Data warehousing management

Adobe Experience Manager

Leverage Adobe Experience Manager to layer in complex, personalized customer journeys and content-led experiences.

Third party integrations

Integrate with an alternative third-party headless CMS or frontend platforms to deliver the site experience.

Data warehousing management

“Adobe has given us the power to create unique, and engaging customer shopping experience. There are many rich, out-of-the-box features and seamless third-party integrations we can utilize.”

Chris Hammond

Global Digital Director, Helly Hansen


View Helly Hansen’s story

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