Revolutionising workflows for quality designs.
Dentsu Isobar delivers strong designs by improving collaboration and communication with Adobe Creative Cloud.
Improved work efficiency, producing 2x volume using only 80% of resources
Objectives
Managing software licences for lower costs and with greater efficiency
Maintaining high levels of security for customer projects
Improving customer communication for more meaningful design
Results
Faster product licence distribution, from 10 days to just 2 days
Improved work efficiency, producing 2x volume using only 80% of resources
Produced clear customer proposals by visualising concepts using Adobe XD
Realistic prototypes that encourage user-centric design
“We are gaining peace of mind while improving efficiency. Since switching to Adobe Creative Cloud for enterprise, our number of Adobe Creative Cloud users has increased dramatically.”
Ms. Satoe Aizawa
Senior Manager, Corporate Management Division, Dentsu Isobar
Revolutionising creative work
Dentsu Isobar Inc. is a global agency that provides a wide variety of solutions and services in the digital marketing field. The agency specialises in experience design, which combines technology and creativity to provide high added value to clients in Japan and around the world. Services include planning corporate digital strategy, consulting, system development, attribution analysis and the planning and production of websites or mobile applications.
By deploying Adobe Creative Cloud for enterprise, Dentsu Isobar improved security and achieved more efficient licence management for its creative workflows. By dramatically improving internal business efficiency, Dentsu Isobar improved the quality of how it communicates with its customers. Adobe Creative Cloud for enterprise played a major role in revolutionising how people work at the company.
Improving management efficiency and security
Ms. Satoe Aizawa works for the Corporate Management Division managing internal systems. According to Ms. Aizawa, deploying Adobe Creative Cloud for enterprise has been valuable in reducing management costs and enhancing security.
“In the past, it would take 10 working days from the time users applied to use Adobe products to the moment licences arrived,” says Ms. Aizawa. “Now that we can manage licences in the cloud, we can have them ready within two working days. Furthermore, by using single sign in for Adobe Creative Cloud services, we accomplished a comprehensive management over Adobe Creative Cloud accounts and other services. Compared to managing accounts individually, we are improving both management efficiency and security.”
When investigating cloud services, Ms. Aizawa conducted a risk analysis and came to the conclusion that using cloud services with proper rules in place would lead to greater business development compared to unconditionally prohibiting the use of cloud services.
“At the end of the day, we exchange data with a great number of parties,” says Ms. Aizawa. “If we conduct all of these interactions through cloud solutions that we can operate securely, such as Adobe Creative Cloud, we can simplify data management and gain access anywhere. We are gaining peace of mind while improving efficiency. Since switching to Adobe Creative Cloud for enterprise, our number of Adobe Creative Cloud users has increased dramatically.”
“Using Adobe XD, producers can view designs shared by designers on their smartphones. Even if they are working remotely, they can review designs between meetings and designers can quickly receive any necessary feedback.”
Mr Hideaki Murata
Project Director, Experience Marketing Department 5, Dentsu Isobar
Improving efficiency by collaborating through Adobe XD
According to Ms. Aizawa, using cloud services has revolutionised the way that people work at Dentsu Isobar. One example is that many staff members have become Adobe XD users. This is not limited to creative positions, but also involves planners and directors. Mr Hideaki Murata from the Experience Marketing Department 5 emphasise how Adobe XD enables people to make better use of their time at work.
“Previously, we would use presentation software to create a visual representation of an interface,” says Mr Murata. “But it proved difficult to obtain approvals if producers were working out of the office. Designers would need to wait for approval until they were done with meetings and had come back later that day, meaning that production would essentially shut down. Using Adobe XD, producers can view designs shared by designers on their smartphones. Even if they are working remotely, they can review designs in between meetings and designers can quickly receive any necessary feedback.”
In Mr Murata’s case, switching from presentation software to Adobe XD allowed him to double his production workload for about 80% of the resources compared to the same time period in the previous year. The entire team experienced similarly dramatic efficiency improvements.
“Customers get a real sense of the design when they can try it out on a smartphone or computer, making meetings very lively, which leads to more productive conversations.”
Mr Masaru Yagi
UX Strategist and UX Planner, Experience Marketing Department 5, Dentsu Isobar
Clarifying issues from early on
Mr Masaru Yagi from Experience Marketing Department 5 is a planner who switched to Adobe XD for some of his proposals. He primarily oversees strategy development for the early stages of projects.
“In the past, we would just talk through concepts and confirm the direction of a project, but there were many times where customers would see the screens our designers had created and would comment that it was quite different from what they had imagined,” says Mr Yagi. “Using Adobe XD, our concepts can easily be presented by creating realistic screens. Visualising the content of the proposal provides us with a clear course of action to refine the design and reduce the need for revisions.”
Furthermore, Mr Yagi says that when the concept can be seen on a screen, customers are able to come up with unexpected information and can better clarify any issues.
“Customers get a real sense of the design when they can try it out on a smartphone or a computer, making meetings very lively, which leads to more productive conversations,” says Mr Yagi. “We can draw out more information about their needs and issues with a design and get a better sense of how they really feel about the proposal. We could even come to the next meeting with a completely different idea, so we strongly feel that this leads to better proposals.”
Promoting the switch to user-centric design
According to Mr Yagi, not only does Adobe XD improve the quality of conversations with the client, but it has also helped evolve the workflow for wireframe creation.
“Adobe XD allows us to produce very practical designs,” says Mr Yagi. “From the very early stages of content design, we can incorporate a sense of visual design. This reduces discrepancies between the wireframe plan and the design and allows us to improve the accuracy of our output.”
“With more people using Adobe XD, we are getting to the point where even our wireframes will be expected to clearly communicate ideas, so the people working on layouts will also be expected to have some skill in design,” adds Mr Yagi.
Using the prototype feature in Adobe XD allows Dentsu Isobar to experience what it is like for users who visit a website from a lower-level page. According to Mr Yagi, the sense of realism is quite different because people can see the prototype on an actual screen.
“Working with prototypes in Adobe XD, we realised that we used to design sites from the point of view of a designer who understood how the entire site looked,” says Mr Yagi. “We now know that many users will not be coming directly to the home page and unawareness of the design and site structure could make it difficult for them to figure out what action to take next. We are grateful to Adobe XD for helping us to realise that there is still much we can do to create user-centric designs.”
“Because they were handling so many images and had a complicated approval process, the cost of asset operations was starting to become an issue. We proposed improving this by implementing Adobe Experience Manager Assets.”
Mr Tsutomu Kawakami
Senior Project Manager, Platform Development Department, Dentsu Isobar
Linking creative and digital marketing
Dentsu Isobar helps customers improve their businesses by sharing knowledge cultivated by the marketing business and deploying Adobe Experience Cloud for its customers.
For Dome Corporation, Dentsu Isobar improved the management efficiency for the company’s high volume of digital assets by recommending a new workflow that would allow creative staff to focus on their core responsibilities. Mr Tsutomu Kawakami from the Platform Development Department took part in the planning of this project and supported the architecture and operations of Adobe Experience Manager.
“Dome Corporation generates a large volume of in-house product images for its websites, including its e-commerce site,” says Mr Kawakami. “Because they were handling so many images and had a complicated approval process, the cost of asset operations was starting to become an issue. We proposed improving this by implementing Adobe Experience Manager Assets.”
As a result, Dome Corporation dramatically reduced the time spent on searching for assets and asset approval.
By integrating Experience Manager Assets with Adobe Creative Cloud for enterprise, creative staff can access Experience Manager Assets directly through Adobe Photoshop and Adobe Illustrator. This integration allowed Dome Corporation to develop a single, consistent workflow by comparing versions of digital assets through the approval process. The company is considering using this integration to improve efficiencies even further in the future.
Furthermore, Dentsu Isobar is developing an addition to its Quick Win series to support the use of Adobe Experience Cloud and fast deployment at a competitive cost. Dentsu Isobar understands the importance of a close collaboration between creative and digital marketing and holds high expectations for this effort in the future.
The information described here is as of November 2018.
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