Since starting in 1987, TechnologyOne has grown to become one of the country’s top 150 ASX-listed companies, pioneering the software industry as a leader in delivering software-as-a-service (SaaS) ERP (Enterprise Resource Planning) solutions. They serve over 1,000 customers in Australia, New Zealand and the United Kingdom, focusing on government, higher education, health and community services, asset and project intensive industries, financial services and corporates. To best manage their customers’ needs, TechnologyOne offers a suite of products and preconfigured solutions, which are developed in their Australian R&D centre.
As part of their own digital transformation, TechnologyOne wanted to align their sales and marketing teams and improve online content. However, marketing lacked the tools to track customer behaviours or interactions. They handled all data manually, which drained valuable resources. Events and webinars took days to organise, using spreadsheets and data downloads from multiple systems.
TechnologyOne needed to innovate and automate their marketing function to manage data better and support sales to grow their pipeline. To achieve this, they sought to streamline marketing processes across customer touchpoints, introducing visibility across the customer lifecycle. James Gunn, Marketing Operations Manager at TechnologyOne, was brought in to develop best-practice marketing automation across lead generation, lifecycle management and campaign execution.